Performance Marketing Manager (all genders), Singapore

We are looking for a Performance Marketing Manager to own and drive Helpling Singapore’s paid marketing performance across key digital channels. This role focuses on execution excellence, performance optimisation, and data-driven insights to maximise customer acquisition efficiency. You will work closely with the Managing Director and Growth Marketing Manager to translate business priorities into high-performing campaigns.

• Performance Marketing Execution & Optimisation
  • Plan, execute, and optimise paid marketing campaigns across key channels (Google, Meta, and other relevant platforms).
  • Continuously monitor campaign performance and implement data-driven optimisations to improve conversion rates and cost efficiency.
  • Manage day-to-day campaign operations, including bidding strategies, targeting, and budget pacing.
• Performance Monitoring & Reporting
  • Track and analyse key performance metrics such as CAC, conversion rates, ROAS, and channel-level performance.
  • Develop regular performance reports and dashboards to provide clear visibility on marketing effectiveness.
  • Identify trends, gaps, and opportunities, and translate them into actionable recommendations.
• Budget Tracking & Efficiency Optimisation
  • Work closely with the Managing Director to monitor marketing spend and ensure efficient budget utilisation.
  • Provide recommendations on budget allocation across channels based on performance insights.
  • Flag underperforming campaigns and proactively propose optimisation or reallocation strategies.
• Experimentation & Growth Initiatives
  • Drive continuous experimentation through A/B testing across creatives, audiences, and landing pages.
  • Identify and test new acquisition channels, tools, and strategies to unlock incremental growth.
  • Collaborate with the Growth Marketing Manager to align performance campaigns with broader growth initiatives.
• Tracking, Attribution & Funnel Optimisation
  • Ensure accurate tracking and attribution across marketing channels (pixels, analytics tools).
  • Analyse end-to-end funnel performance and identify drop-off points.
  • Work with internal teams to improve conversion rates across landing pages and user journeys.
• Cross-functional Collaboration
  • Partner with the Growth Marketing Manager on campaign messaging and creative direction.
  • Work with product and operations teams to improve customer journey and conversion outcomes.
  • Collaborate with external partners or freelancers where required.

• Requirements
  • 3‑6 years of experience in performance marketing or digital marketing.
  • Strong hands‑on experience with paid channels (Google Ads, Meta Ads, etc.).
  • Highly data-driven, with strong analytical and problem-solving skills.
  • Experience with tracking tools (Google Analytics, GTM, attribution tools).
  • Comfortable operating in a fast-paced, execution-focused environment.
  • Strong ownership mindset with the ability to independently drive results.
• What Success Looks Like
  • Improved CAC and channel efficiency over time.
  • Clear visibility of performance metrics and insights.
  • Consistent pipeline of experiments and optimisation.
  • Strong alignment between marketing spend and business outcomes.

• Competitive compensation and performance bonus.
• Opportunity to build and scale a fast-growing business unit in Singapore.
• Autonomy to lead strategic initiatives with meaningful business impact.
• Hybrid work environment with flexibility and trust.
• A diverse, international team with ambitious goals and a collaborative culture.
• Personal and professional development opportunities – we believe in growing our people as we grow the business.