Senior Marketing Executive, Singapore

Description

Responsibilities

Develop, plan, and deliver marketing campaigns across digital, social media and offline channels.
Coordinate marketing events, product launches and promotional activities.
Manage digital content across key regional platforms such as Instagram, Facebook, TikTok and Rednote.
Monitor and report on the performance of marketing campaigns, using insights to make data‑driven decisions and optimizations.
Collaborate with internal teams to align marketing initiatives with business development objectives.
Manage external vendors, agencies and marketing partners.
Manage brand consistency across all marketing communications and materials.
Conduct market research to identify trends, customer needs, and competitor activities.
Manage and plan CRM system and develop strategies to maintain customer satisfaction.

Qualifications

Diploma or Degree in Marketing, Business Administration, Mass Communication, or a related field.
1 to 3 years of relevant marketing experience, preferably in the service or F&B industry.
Hands‑on experience in market research and data analysis within the service or F&B sectors.
Familiarity with both online and offline media platforms, including advertising formats and requirements.
Proficient in Microsoft Office (Word, Excel, PowerPoint); knowledge of Adobe Illustrator & Photoshop is an advantage.
Experience with data analytics tools such as Google Analytics or Power BI is an advantage.
Able to work effectively both independently and collaboratively in a team environment.
Strong project management skills with the ability to manage multiple projects and meet tight deadlines.
Excellent interpersonal and communication skills to collaborate with internal teams and external vendors.
Proficiency in English is required; ability to communicate in Mandarin is needed to liaise with Mandarin‑speaking stakeholders.
Candidates who are able to join within a short notice period will have an advantage.

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Highlights

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