Performance Marketing Manager - Paid Media / APAC, Singapore

We’re hiring a senior performance marketing professional to lead paid media programmes across Asia Pacific. This role owns the end-to-end lifecycle of paid campaigns—from planning and launch through optimization and stakeholder reporting—to drive measurable business growth.

• Plan, execute, and continuously optimize paid media campaigns across multiple channels and markets
• Own full-funnel programmes spanning brand awareness, consideration, and lead/demand generation
• Build and manage media plans, channel mix, audience strategies, and campaign roadmaps
• Monitor performance and turn data into actionable insights for internal stakeholders
• Manage campaign budgets and ensure spend is paced efficiently to performance goals
• Oversee day-to-day campaign operations including ad trafficking, QA, and optimisation testing
• Partner cross-functionally with marketing, sales, web/tech teams to ensure campaigns are measurable (tracking, landing pages, analytics integration)
• Manage external agencies and vendors to deliver integrated campaign execution
• Stay current on industry best practices, platform updates, and emerging ad technologies

• Strong background in paid media / performance marketing with regional campaign experience
• Experience running B2B digital campaigns and understanding of user journeys and lead flows
• Hands‑on capability in paid social + paid search, and familiarity with programmatic is a plus
• Confident with KPI ownership (e.g., CPL, conversion rate, lead quality, ROI) and optimisation frameworks
• Comfortable working across multiple campaigns simultaneously with strong attention to detail
• Able to communicate performance clearly to different stakeholders (marketing, sales, leadership)
• Exposure to programmatic platforms and audience activation/retargeting strategies
• Familiarity with web analytics, dashboards, and marketing performance reporting tools
• Knowledge of first-party audience segmentation using CDPs/DMPs and lead distribution workflows

We regret that only shortlisted candidates will be notified.

EA License No.: 01C4394

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