Regional Content Strategy (B2B2C Marketing), Singapore

Title:
Regional Content Strategy (B2B2C Marketing) Location:
Singapore
About the Role: Our Client is a global MNC in the medical device and pharmaceutical sector. They are currently seeking a Regional Content Strategist to define, govern, and elevate our content approach across APAC markets to deliver high‑quality, compliant, and locally relevant content within a B2B2C environment.
Key Responsibilities: Develop and maintain content strategies and frameworks aligned with brand and business objectives Define content pillars, messaging hierarchies, and audience segments Establish channel‑specific content approaches across owned, earned, and paid platforms Translate business priorities into clear content directions and creative briefs Guide regional/local teams and external agencies on content planning, prioritization, and focus Advise on platform‑appropriate formats, storytelling approaches, and engagement tactics Define content success metrics in partnership with analytics teams
Requirements Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related discipline At least 5 to 8 years of experience in content strategy, brand strategy, or digital marketing Strong understanding of editorial frameworks, audience‑first storytelling, and multi‑channel content Prior experience working in
Beauty, Luxury, Wellness, Skincare, Lifestyle or FMCG
sectors would be highly advantageous Deep experience across
Asia Pacific (including China)
and familiarity with local market's digital and social platforms Excellent written, verbal communication, and presentation skills Ability to work in a regulated or matrix organization
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Singapore Employment Agency Personnel No.: R22105959 Singapore Employment Agency License No.: 16S8069
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