Senior Manager, Catering Sales and Events, Singapore

The Senior Manager, Catering Sales & Events is a senior commercial leader at Deli Hub Catering, a member of Neo Group. This role carries dual accountability – driving catering sales revenue across corporate, social, and event segments, while overseeing the operational delivery of events post‑sale to ensure a consistently excellent client experience.

The ideal candidate is a seasoned professional who is equally comfortable closing deals and ensuring flawless event execution, with a deep understanding of the Singapore catering and events landscape and the credibility to lead both a sales team and coordinate with operations on the ground.

• Develop and execute a catering sales strategy that supports Deli Hub Catering's growth ambitions and Neo Group's overall business objectives.
• Drive new business acquisition across corporate catering, buffet events, social celebrations, and institutional accounts.
• Own a personal sales portfolio while overseeing team-wide pipeline development and conversion.
• Set, track, and report on monthly and annual sales targets; identify and address performance gaps proactively.
• Monitor market trends, competitor activity, and customer preferences to refine offerings and stay competitive in the local market.

• Serve as the primary relationship owner for key and strategic accounts, ensuring high satisfaction and long‑term retention.
• Lead the full sales cycle from prospecting and proposal development through contract negotiation, event execution, and post‑event review.
• Conduct client meetings, tastings, site visits, and networking activities to strengthen partnerships and generate referrals.
• Maintain a disciplined CRM pipeline with accurate forecasting and timely follow‑through at every stage.
• Act as the escalation point for client concerns during or after events, ensuring swift and professional resolution.

• Bridge the gap between sales and operations by overseeing the end‑to‑end delivery of catering events post‑sale, ensuring commitments made during the sales process are executed accurately on the ground.
• Work closely with the operations and logistics teams to ensure adequate resourcing, set‑up, and service standards are met for each event.
• Conduct pre‑event briefings with the operations team to align on client requirements, special requests, and on‑site expectations.
• Review post‑event feedback and operational performance, identifying recurring issues and driving continuous improvement across the events delivery process.
• Ensure compliance with Halal certification standards and food safety regulations throughout all event operations.
• Collaborate with the culinary team on menu customisation, dietary requirements, and presentation standards to uphold the Deli Hub brand promise.

• Build, lead, coach, and develop a team of catering sales executives, setting clear KPIs and fostering a results‑driven team culture.
• Conduct regular performance reviews and identify training needs to build a capable and motivated sales team.
• Support talent acquisition and onboarding as the sales function grows.
• Foster strong cross‑functional relationships with operations, culinary, logistics, and finance teams to ensure seamless end‑to‑end delivery.

• Co‑own the catering sales P&L, managing revenue targets, cost controls, and margin expectations.
• Prepare regular sales and events performance reports and present updates to senior leadership within Neo Group.
• Contribute to menu pricing strategy and package development in line with market positioning and profitability goals.
• Manage the sales and entertainment budget responsibly and efficiently.

• Minimum 7 years of experience in catering, F&B, or hospitality sales, with at least 3 years in a managerial or team lead capacity.
• Proven track record of meeting and exceeding sales revenue targets in a catering or events‑driven business.
• Hands‑on experience in event operations or event management, with a strong understanding of on‑ground execution requirements.
• Strong working knowledge of the Singapore catering and events market, including corporate, social, and institutional segments.
• Experience with P&L ownership or budget management, with sound commercial acumen.
• Excellent communication, presentation, and negotiation skills, with confidence engaging clients at all levels.
• Proficiency in CRM tools and Microsoft Office Suite.
• Diploma or degree in Hospitality Management, Event Management, Business, or a related discipline; or equivalent industry experience.

• An established network within Singapore's corporate and social events community, enabling fast pipeline development from day one.
• Familiarity with Halal catering requirements and an appreciation for the standards required to maintain Halal certification across all event touchpoints.
• Demonstrated ability to manage both the commercial and operational dimensions of a catering business — someone who can sell with conviction and deliver with precision.
• Entrepreneurial drive and the ability to thrive in a fast‑paced, execution‑focused environment characteristic of a homegrown Singapore brand.
• A collaborative and grounded leadership style that earns trust from both clients and internal teams.
• Passion for food and events, with a genuine enthusiasm for representing a brand that has served Singaporeans across life's key moments.
• Bilingual ability (English and Mandarin) is an advantage, given the diverse client base served.

Singapore (On‑site, with some off‑site client meetings as/when required)