Senior Marketing Associate, Singapore

We are seeking a strategic, high-energy Senior Marketing Associate to support brand growth and lead‑generation efforts across the APAC region. This role is a blend of creative campaign development, precision event execution, and data‑driven optimization.

• Execute multi‑channel marketing plans, with a specific focus on Account‑Based Marketing (ABM) for high‑value APAC prospects.
• Localize and optimize global creative assets for regional relevance across print, social, and digital platforms.
• Conduct deep‑dive research into prospect personas and stay ahead of industry trends with quarterly competitive landscape audits.
• Craft compelling copy for email, blogs, and sales enablement; develop high‑impact collateral such as white papers and research reports.
• Track regional marketing budgets and rigorously monitor ROI, ensuring all leads from APAC activities are tracked and nurtured.
• Coordinate the development of event assets by drafting initial creative briefs and tracking materials through the production pipeline.
• Support the delivery of event promotional campaigns by executing email marketing deployments, scheduling social media posts, and coordinating sales outreach materials to drive high‑quality registrations.
• Run the point on event days—managing speaker logistics, polls and presentations, and technical execution to ensure a seamless guest experience.
• Oversee post‑event data entry and analyze survey results to translate feedback into actionable improvements for future activations.
• Maintain a comprehensive speaker bank and manage event‑specific logistics, including premium gifting and name badge coordination.
• Maintain the APAC events calendar, providing visibility on key dates and KPIs to global stakeholders.
• Facilitate information sharing by preparing summaries of team meetings and distributing key action items to ensure project alignment.
• Provide support for budget tracking by processing vendor invoices and maintaining accurate records of monthly regional spend.

• 2–4 years of professional marketing experience in the B2B sector.
• Proven track record in event management; hands‑on experience with ABM frameworks is a significant advantage.
• Exceptional written and oral communication skills in English and Chinese.
• Proficiency in Microsoft Office, Google Suite, ASANA, Salesforce, and data visualization tools such as Tableau.
• Experience integrating AI into the marketing stack to drive efficiency and enhance campaign quality (strong plus).
• Proactive, no‑task‑too‑small attitude combined with the ability to think creatively and solve complex problems independently.
• BA/BS degree or equivalent experience.

• Comprehensive insurance & retirement plans.
• Paid time off and leaves.
• Education benefits.
• Family care benefits.
• Career growth programs.
• Access to Dow Jones products.
• Employee referral program.
• Employee well‑being support & fitness programs.
• Financial health programs.
• Cybersecurity protection.

Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law.