Communications and Digital Engagement Senior Associate / …, Singapore

About the Organization United Women Singapore Limited (UWS) is a local non-profit organisation with IPC status that advances women's empowerment and gender equality and builds a pipeline of women leaders and influencers in Singapore. The organisation has been operating for over 27 years and works towards narrowing the gender equality gap through education and raising awareness and advocacy on issues such as women's empowerment through education and engagement, with the support of key stakeholders including corporate partners, government agencies, academia, the diplomatic community, other non-profit and community groups and the wider community. Job Description The Communications & Digital Engagement Senior Associate / Associate will lead the organisation's storytelling efforts, manage external and internal communications, and drive digital engagement strategies to connect with key stakeholders, including donors, partners, beneficiaries, and the public. The role involves a high degree of digital marketing expertise, graphics / art direction, public and media relations. Key Responsibilities 1. Communications & Content Strategy . Develop and implement a comprehensive communications strategy that aligns with the organisation's goals. . Create compelling content for press releases, newsletters, annual reports, and donor communications. . Ensure consistency in brand messaging across all communication channels. . Manage media relations, including drafting press releases, press kits, keynote presentations, and coordinating interviews.
2. Digital & Social Media Engagement . Oversee the organisation's social media strategy, managing platforms such as Facebook, Instagram, and LinkedIn. . Develop engaging digital content (graphics, videos, blogs) to increase online engagement. . Monitor trends and analytics to optimise content performance and audience engagement. . Manage EDMs, donor updates, and online programme efforts. 3. Website & Digital Content Management . Maintain and update the organisation's website, ensuring relevant and engaging content. . Optimise website content for SEO to improve online visibility. . Collaborate with designers and developers to enhance user experience and accessibility. 4. Event Communications & Publicity . Support communications and marketing efforts for fundraising events, awareness campaigns, and community initiatives. . Create event-related content, including promotional materials, social media updates, and post-event reports. . Coordinate and manage the relationships with public relations firms and creative agencies to assist with events. 5. Stakeholder & Community Engagement . Work with the team to develop communication strategies to engage donors, volunteers, corporate partners, and beneficiaries, and ensure their implementation. . Manage storytelling initiatives, capturing impact stories from beneficiaries, volunteers, and partners. . Support fundraising and programme campaigns by crafting compelling narratives. . Monitor public perception and provide recommendations for reputation management. 6. General . Manage the development of a rich content library including videos, personal stories, statistics, infographics, images and other materials for use in both online and offline collateral. . Maintain clear channels of communication within the team and the organisation. Requirements Qualification and Skills . Bachelor's degree in Communications, Journalism, Marketing, Public Relations or equivalent . Over 2 years of experience in the relevant roles, or digital engagement . Excellent writing, editing and storytelling skills with attention to detail . Proficiency in digital tools such as email marketing platforms, content management systems. . Proficiency in graphic design and video editing skills such as Canva, and Adobe Creative Suite. . Working knowledge of inbound marketing, including digital media analytics, search engine optimisation, as well as advertising and analytics tools, Google AdWords and Google Analytics . Experience working with content producers and overseeing and managing digital campaigns. . Collaborative work style with a highly creative and driven imagination. . Must be Singapore Citizen or Permanent Resident. Reports to: Office Director