Social Media Manager, Singapore

About MEXC
Founded in 2018, MEXC is a global cryptocurrency exchange serving millions of users worldwide. We are committed to building a secure, efficient, and accessible platform for digital asset trading.
MEXC is known for offering some of the lowest trading fees in the market, deep liquidity across a wide range of assets, and fast access to trending tokens. Our platform provides a comprehensive suite of services including spot trading, derivatives, staking, and other digital asset products designed for both retail and institutional users. Built on high-performance infrastructure and a user-first philosophy, MEXC delivers fast execution, strong market depth, and a seamless trading experience for global users.
At MEXC, we believe the best platforms are built through constant improvement and open collaboration. We value direct communication, practical thinking, and individuals who take ownership of their ideas. Teams are encouraged to share insights, challenge assumptions, and contribute to how the platform evolves.
As the digital asset industry continues to evolve, we remain focused on innovation, transparency, and global expansion while building a trusted platform for the next generation of financial technology.
Key Responsibilities
Lead and execute the global social media strategy across multiple platforms, aligning with brand goals, growth metrics, and market opportunities. Drive end-to-end content ideation, planning, and execution—from evergreen brand storytelling to real-time viral campaigns. Collaborate cross-functionally with Product, Brand, PR, and Growth teams to support feature launches, events, partnerships, and GTM initiatives. Monitor market trends, social chatter, and cultural moments to activate timely, relevant content and boost engagement. Establish and maintain a consistent brand voice that resonates across regions and platforms. Lead, mentor, and manage a team of social media managers and content creators across languages and time zones. Define clear KPIs, build performance dashboards, and use data to optimize content strategies and drive results. Build and nurture relationships with key industry KOLs, influencers, and community leaders. Identify emerging platforms and social trends aligned with our target user segments.
Requirements
5+ years of social media experience, preferably in fast-paced consumer-facing industries (crypto, fintech, tech). Proven track record of launching multi-platform social campaigns that drive engagement, reach, and brand awareness. Strong understanding of crypto culture, memes, and community behavior on social platforms. Deep knowledge of content mechanics and growth levers on X, Telegram, TikTok, YouTube, and Instagram. Experience developing brand-aligned content frameworks and go-to-market (GTM) strategies. Fluent in English and Mandarin (excellent communication and writing skills in both languages). Proven experience managing and mentoring content or social media teams. Strong analytical skills—ability to use data to inform strategy and optimize results. Highly creative, agile, and comfortable working in a fast-moving, globally distributed (remote) environment. Base location in Singapore (remote work allowed, but Singapore-based preferred).
Why Join Us
At MEXC, we believe people do their best work when they are trusted with real responsibility and given the freedom to grow. •
Ownership & Initiative
– We encourage individuals to take initiative, lead projects, and contribute ideas that help shape how we build and improve the platform. •
Learning Culture
– We regularly organize internal training programs, knowledge-sharing sessions, and learning initiatives where team members can both develop new skills and share their expertise with others. •
Ideas That Matter
– New ideas are welcomed and discussed openly. Team members have a real voice in shaping which proposals move forward, and meaningful contributions are recognized and rewarded. •
Room to Grow
– As a rapidly expanding global exchange, roles evolve quickly and individuals often have opportunities to expand their scope and take on greater responsibilities. •
Global Collaboration
– Work with colleagues across different regions and cultures while contributing to a platform used by millions of users worldwide.