Marketing & Communications Manager, Singapore

Role Summary
As the Marketing & Communications Manager, you will own Send's end-to-end marketing and communications strategy across the funnel (awareness
consideration
activation
retention
loyalty
advocacy/referral). You'll lead campaign planning and messaging, coordinate across channel owners, and protect Send's brand narrative, reputation, and communication standards across all touchpoints.
This is a strategic + hands-on role at the start. You'll build the foundation, set the direction, and execute—then scale the function with specialists over time.
Key Responsibilities
Own Send's end-to-end marketing and communications strategy across the funnel (awareness
consideration
activation
retention
loyalty
advocacy/referral).
Define and protect the brand story, positioning, tone of voice, and key messaging; ensure consistency across all channels (web, app, social, CRM, PR, KOLs, OOH, offline).
Plan and oversee key campaigns (launch, acquisition, reactivation, anti-churn, loyalty/referral) with clear briefs, timelines, and success metrics.
Lead and coordinate channel owners (social, content/SEO, performance, CRM, creative, offline) to deliver aligned execution on time.
Own PR and crisis communications: press releases, FAQs/Q&A, official statements, sensitive replies, and reputation management.
Review and sign off major external communications and high-impact assets (key messages, decks, PR/KOL content).
Use cross-channel performance data to recommend what to stop, start, or scale, and drive continuous improvement.
Requirements
5–8 years in marketing, communications, brand, or integrated campaigns (start-up experience is a plus).
Strong writing and messaging skills: able to craft clear narratives, CTAs, and stakeholder communications.
Experience planning and managing multi-channel campaigns (online + offline).
Comfortable working with cross-functional teams and managing multiple deadlines in a lean environment.
Ability to interpret data and turn insights into actionable improvements.
PR and crisis communications experience.
What Success Looks Like (First 90 Days) + Working Style
Show strong passion for Send's mission, with resilience, a positive mindset, and a solutions-first attitude under pressure.
Be a positive influence to the team—able to lead, mentor, and align stakeholders across functions.
Put in place a clear messaging framework and brand voice guidelines that the whole team can follow.
Establish clear marketing strategy and priorities aligned to business objectives (funnel goals, key campaigns, core messages).
Run effective brainstorms and turn ideas into executable plans, not just concepts.
Implement clear workflows and key processes (briefing, approvals, campaign planning, reporting, comms escalation) so the team moves faster with fewer mistakes.
Take strong ownership of high-impact tasks and unblock issues quickly; comfortable wearing multiple hats in a lean start-up.
Operate at a fast pace and resolve problems quickly with practical trade-offs and clear decisions.
Demonstrate a creative and innovative mindset, improving campaigns and comms through new angles, formats, and experiments.
Build a repeatable rhythm of measurement and improvement (regular channel updates, insights, and 'stop/start/scale' recommendations).