Marketing and Social Media Strategist, Singapore

The Social Media & Marketing Strategist at Little Totler will drive the company's sustainability transformation while championing its brand story through purpose-driven marketing. Sustainability is the primary function of this role - covering packaging reform, AI-enabled operations, clean food philosophy, and community education. Marketing responsibilities are sustainability-led: translating eco-initiatives into compelling content, campaigns, and school engagement programmes that build brand trust and audience growth. . Diploma or Degree holder in any discipline (sustainability, environmental science, food science, marketing, or communications preferred) . Mid-career switcher with at least 2 years of prior work experience in a substantially different domain . Genuine interest in sustainability, clean eating, and reducing environmental impact in F&B . Some experience or strong interest in content creation, social media, or brand storytelling . Comfortable exploring and implementing digital tools and AI-assisted workflow automation . Strong project management, communication, and stakeholder coordination skills . Enthusiasm for community education, especially engaging children and school groups . Singapore Citizen or Permanent Resident, minimum 21 years old (Mom with kids will be bonus) Key Duties and Responsibilities 1. Sustainable Packaging Transition 25% of time Lead Little Totler's transition from single-use plastic cups to sustainable paper-based packaging: . Research and shortlist paper cup suppliers with relevant certifications (e.g. FSC-certified, food-safe, compostable or recyclable) . Run pilot tests with kitchen and operations teams manage rollout timeline and vendor coordination . Track packaging waste reduction metrics before and after transition . Evaluate additional packaging improvements (labels, delivery bags, cutlery, condiment sachets) . Support compliance with Singapore's mandatory packaging reporting under the Resource Sustainability Act 2. AI-Enabled Process Automation 15% of time Identify and deploy AI tools and automation agents to reduce manual tasks across operations: . Map existing manual workflows (order processing, inventory, customer feedback, scheduling) to identify automation opportunities . Evaluate and implement AI agents or no-code automation tools suited to Little Totler's scale . Measure efficiency gains and document sustainability benefits (reduced paper use, streamlined processes) . Train staff on new tools and foster a culture of digital-first, sustainable operations 3. Clean Food Sourcing & Sustainable Food Practices 10% of time Advance Little Totler's commitment to cleaner, more sustainably sourced food: . Review ingredient sourcing prioritise whole, minimally processed, and locally sourced ingredients where feasible . Work with kitchen and menu teams to reduce ultra-processed ingredients and introduce lower-impact alternatives . Implement food waste tracking across the central kitchen with reduction protocols (FIFO, portion management) . Research carbon footprint of key menu items and recommend lower-emission food choices over time 4. Community Education & School Kitchen Tours 10% of time Design and run sustainability education programmes for school groups visiting the central kitchen: . Develop age-appropriate tour content connecting food origins, kitchen practices, and eco-friendly packaging . Coordinate logistics for school visits - scheduling, guide scripts, materials, and post-visit follow-up . Build and maintain partnerships with primary schools, preschools, and early childhood centres . Run internal staff awareness campaigns on sustainability targets and milestones 5. Sustainability-Led Brand Marketing & Content 25% of time Create and execute marketing campaigns that authentically communicate Little Totler's sustainability story: . Develop social media content (Instagram, TikTok, Facebook) centred on eco-packaging, clean ingredients, kitchen transparency, and school engagement . Produce or coordinate Reels, short-form videos, and behind-the-scenes content showcasing sustainability practices . Write captions, blog posts, and EDM content aligned with the company's green brand narrative . Track content performance metrics and refine strategy based on engagement and reach data . Support product launches and seasonal campaigns with sustainability-first messaging 6. KOL / Community Partnerships & School Outreach Marketing 10% of time Build and manage external partnerships that amplify sustainability messaging: . Identify and engage parent influencers, eco-conscious KOLs, and family-focused community accounts . Coordinate school tour promotion - outreach emails, digital flyers, and social amplification . Manage campaign briefs, timelines, and deliverables for external collaborators . Represent Little Totler at relevant community events, sustainability fairs, or F&B expos