Social Media Manager (Freelance), Singapore

This role is ideal for a creative and strategic social media manager passionate about empowering women through authentic and engaging content. The focus is on supporting a midlife influencer to grow her presence on Instagram and launch on TikTok, with an emphasis on genuine storytelling, confidence, and fun. The position is fully remote and part-time, offering the opportunity to shape content strategy and provide ongoing support for a personal brand dedicated to guiding women through the midlife era.
Deliverables
Develop and refine a quarterly social media strategy tailored to Instagram and TikTok, focusing on authentic engagement and growth. Generate creative content ideas that align with the brand's mission of empowerment, confidence, and fun. Provide regular accountability check-ins and updates to ensure consistent progress and content delivery. Advise on best practices for audience engagement, platform trends, and content optimization. Support the planning and execution of content calendars, including brainstorming, scheduling, and reviewing posts. Offer feedback and suggestions to keep content fresh, informative, and true to the brand's voice.
Requirements
Demonstrated experience managing or supporting social media accounts, preferably for personal brands or influencers. Strong understanding of Instagram and TikTok, including content trends, analytics, and audience engagement strategies. Creative mindset with the ability to generate engaging, non-boring content ideas tailored to women in midlife. Excellent communication and organizational skills, with a proactive approach to accountability and regular updates. Ability to work independently in a remote, part-time capacity. Passion for women's empowerment, authenticity, and positive storytelling. Familiarity with content planning tools and basic graphic or video editing is a plus.
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