AVP/VP, Brand and Marketing Communications, Singapore

Job Description
The Vice President, Brand & Marketing Communications, is responsible for supporting strategic, operational, and transformation agenda of the Bank, Corporate Office and Marketing Communications Department. The candidate will play a key role in driving brand strategy, integrated marketing campaigns, sponsorships, martech projects, and budget governance, while shaping a high-performing, client-centric marketing organisation aligned with Maybank's brand promise of Humanising Financial Services. This role requires a balance of strategic foresight and execution excellence, combining brand storytelling, performance marketing, project governance, and data-driven insights to build equity, strengthen customer engagement, and enable sustainable business growth.
Job Responsibilities
Strategic Planning Be a driving force for the operationalizing of strategic planning and strategic projects. Drive annual marketing strategy, brand roadmap, and forward campaign planning. Align marketing priorities with business goals, client insights, and regulatory expectations. Oversee marketing budget planning, tracking, and spend efficiency. Explore digital innovations to capitalize on platform algorithms and cohort marketing strategies. B. Brand & Campaign Management Lead end-to-end execution of Singapore wealth and digital campaigns and partnerships. Enable business strategy and work closely with Group Wealth Management squad in integrated marketing initiatives across ATL, digital, social, and experiential platforms. Guide agency partners and internal teams to deliver creative excellence. Ensure consistent tone of voice and brand governance. C. Marketing Operations, Martech & Data Enablement Lead martech and marketing automation projects that enhance targeting, personalisation, and measurement. Partner with Digital Banking, IT, and Data teams to integrate platforms and enable campaign analytics. Develop dashboards and reporting mechanisms for campaign performance and budget visibility. Build future proofing capabilities such as generative AI optimization and AI injection through Martech. Institutionalise agile ways of working (sprints, retrospectives, stand-ups). D. Team & Organisational Development Drive organisational transformation initiatives that enhance efficiency, collaboration, and innovation. Champion Maybank's core values. Promote a culture of continuous learning and empowerment. E. Stakeholder & Partnership Management Build strong relationships with business heads, compliance, finance, and regional marketing counterparts. Manage agency and vendor partnerships for creative, media, and research functions. Serve as liaison for sponsorship partners and regulatory communications as needed.
Job Skills
Digital-Marketing Marketing
Job Requirements
Proven leadership in managing campaigns, multi-channel communication strategies, and cross-functional stakeholder management. - Demonstrated success in marketing project management, budget ownership, and process optimisation. - Strong background in data-driven marketing, project enablement, and digital transformation initiatives. - Experience in financial institutions and digital ventures is highly valued. - Prior experience in leading, mentoring, and developing teams in a fast-paced, matrix environment is essential.