Senior Executive (Group Marketing Excellence) - 1 Year …, Singapore

We are seeking a dynamic and detail-oriented
Senior Executive – Group Marketing Excellence (Fresh)
to support the execution of impactful shopper marketing campaigns and programs for our Fresh and Frozen portfolio. You will help activate integrated marketing strategies across consumer touchpoints - from pre-store engagement to in-store experience and post-purchase - to drive shopper conversion, increase basket value, and elevate FairPrice's leadership in Fresh.
This role involves collaboration with internal stakeholders (Products, Channels, and Customer divisions) and external partners (agencies, local suppliers, and government bodies) to coordinate campaign rollouts and support category-led marketing strategies.
Key Responsibilities: Campaign Execution and Coordination: Assist in executing omnichannel marketing campaigns across in-store, digital, and social platforms Ensure timely coordination with agencies for creative development and production Support major festive campaigns and fresh category storytelling initiatives
Stakeholder and Agency Collaboration: Work cross-functionally with Marketing, Products, and Channel Operations teams Liaise with external vendors and partners (agencies, local suppliers, government stakeholders)
In-store Experience Enhancement: Execute store-level activations and POSM installations Support format reinvention efforts with curated product storytelling and customer experience enhancements
Insights and Reporting: Consolidate campaign performance data and support Medallia survey management Use insights and shopper research to recommend improvements for campaign effectiveness
Communication and Content Development: Assist in preparing shopper-facing content for print and digital marketing Ensure communications reflect category priorities and consumer insights
Job Requirements: Bachelor's degree in Business, Marketing, or Communications. 2–4 years of hands-on experience in Marketing , with a strong preference for candidates from the
retail, FMCG, or business related to the fresh produce
sectors Solid exposure to
shopper marketing, campaign execution, and coordinating with creative/media agencies
across multiple touchpoints (in-store, digital, social) Proven ability to work
cross-functionally in a dynamic and matrixed environment , collaborating with commercial, operations, and product teams Comfortable juggling multiple priorities with attention to detail and ownership of deliverables Proficiency in G Suite, especially
Google
Sheets (data analysis, reporting dashboards)
and
Google Slides(presentation decks, campaign reviews) Strong command of
consumer and shopper behaviour
trends, with the ability to translate insights into actionable communication and activation plans Familiarity with
point-of-sale materials, store activations , and the mechanics of running successful campaigns in-store and online Preferably someone who enjoys cooking or has a strong interest in food
- especially in fresh ingredients. This allows for better empathy with home cooks and food-loving shoppers, and helps in creating more authentic, relatable messaging for fresh grocery campaigns