Media Planner, Media Desk (Contract), Singapore

JOB SUMMARY
We are seeking a
Media Planner
to join our in-house media team. This role is central to how we plan, activate, and optimize digital campaigns across performance, brand, and full-funnel objectives. Acting as an internal media agency, you will partner with brand teams and leading platforms (Google, Meta, TikTok, The Trade Desk, etc.) to deliver
data-driven, scalable, and impactful media execution .
KEY ACCOUNTABILITIES
Strategic Media Planning Translate brand briefs into clear, insight-led media strategies across paid social, programmatic/display, video, search, and e-commerce. Recommend channel mix, targeting frameworks, and budget allocations aligned with business goals. Present compelling planning decks and investment rationales to secure stakeholder buy-in.
Media Buying & Campaign Management Execute media buys in line with approved plans and budgets Set up, monitor, and optimize campaigns on media platforms and buying tools Manage booking confirmations, material deadlines, trafficking, and launch checks Liaise with media owners, publishers, and platforms on rates, placements, and performance Ensure campaigns are delivered on time, in full, and within budget
Performance Management & Optimization Monitor pacing, delivery, and KPIs (ROAS, CPM, CPV, reach, frequency, etc). Apply real-time optimizations across bids, budgets, audiences, and creatives. Provide weekly insights and recommendations to maximize efficiency and impact.
Reporting, Insights & Analysis Deliver weekly, monthly, and post-campaign reports in collaboration with local brand teams. Extract actionable insights to inform future planning cycles and creative strategies. Build a library of benchmarks and best practices to scale learnings across markets.
Stakeholder & Platform Collaboration Serve as the primary digital media contact for brand and market teams. Partner with platform reps on best practices, A/B testing, and quarterly reviews. Align media execution with broader brand and e-commerce strategies to ensure consistency across the customer journey.
Process, Governance, Tools Maintain centralized documentation (media calendars, budget trackers). Uphold compliance with brand safety, ad policies, and measurement standards. Identify opportunities to streamline workflows and enhance operational efficiency
JOB QUALIFICATIONS
2–4 years of hands-on experience in digital media planning and buying (in-house or agency). Proficiency with at least two major platforms (Meta, Google Ads, DV360, TikTok, Snapchat, The Trade Desk). Strong analytical skills with the ability to interpret and act on performance data. Excellent project management and communication skills; adept at stakeholder coordination. Proven ability to manage multiple campaigns and markets simultaneously with attention to detail.
Preferred Qualifications: Experience with e-commerce media, remarketing frameworks, or full-funnel strategy. Familiarity with ad servers, tracking, and attribution tools. APAC market experience. Strong Excel/Sheets and presentation skills.