Assistant Manager, Event & Centre Marketing, Singapore

Assistant Manager, Event & Centre Marketing Location: Singapore Reports to: Marketing Director Work Schedule: Open to discuss on the actual work days because this role would require to work on weekends. Working hours wise is the same as 9am-7pm (unless required for events which are normally 10am-8pm)
About Aureus Aureus is one of the fastest-growing music education brands, combining operational excellence with learner-centric innovation. We are entering a new phase of rapid expansion - including new markets and enhanced digital experiences. We are building a best-in-class marketing team to accelerate our next chapter.
Role Summary We are hiring an Assistant Manager, Centre & Event Marketing to drive trial booking growth through on-ground activations, mall marketing and partnerships. This is a performance-driven role. You will own event and centre marketing strategy and execution end-to-end, creating memorable experiences that attract new students, engage existing families, and strengthen Aureus's community footprint, ensuring every activation delivers measurable impact in leads, trials, and ROI. Primary KPI: Trial bookings generated from events and mall marketing channels.
Key Responsibilities End-to-End Roadshow & Activation Planning and Execution • Build and execute a monthly events roadmap aligned to trial targets. • Plan mall campaigns, roadshows, atrium activations, community events, and performance showcases. • Design high-conversion engagement mechanics to drive trial sign-ups. • Manage all logistics including venue booking, booth setup, collateral production, staffing, and permit applications. • Develop pre-event promotional plans in collaboration with the sales teams to maximise footfall and lead capture. • Track event-level ROI including lead generation, trial booking, cost per lead or trial booked, and enrolment conversion from activations. • Conduct post-event debriefs and continuously improve playbooks for future activations.
Centre Marketing • Own the in-centre marketing experience across all Aureus locations, ensuring brand consistency, visual merchandising standards, and a welcoming environment. • Work with centre operations teams to develop localised marketing initiatives that drive footfall, trial sign-ups, and referrals. • Produce and manage the distribution of centre-specific collateral including posters, flyers, banners, and more. • Identify and capitalise on local opportunities relevant to each centre's catchment area (i.e. school events, community boards, neighbourhood activations). • Support new centre launches with go-to-market plans, opening events, and awareness campaigns.
Mall Advertising • Plan and execute mall advertising campaigns including lightboxes, digital panels, atrium spaces, and directories across relevant malls. • Liaise with mall management teams to secure cost-effective or FOC placements, negotiate rates, and ensure timely delivery of assets. • Partner mall management on seasonal campaigns and school holiday initiatives. • Coordinate production and installation of out-of-home (OOH) creatives in adherence to mall specifications. • Monitor ad placement effectiveness and report on visibility, footfall correlation, and lead attribution. • Manage the mall advertising calendar and budget to ensure optimal spend allocation across locations. Performance and Reporting • Track leads, trials, conversion rates, and cost efficiency. • Maintain marketing trackers and budgets. • Deliver post-event reports with insights and optimisation plans.
What We Are Looking For Experience • 3–5 years of experience in events marketing, experiential marketing, or retail/centre marketing. • Proven track record of planning and executing end-to-end events or brand activations independently in driving measurable results from activations. • Experience working with mall operators, property groups, or retail environments is an advantage. · Comfortable working in fast-paced retail environment, managing vendors, agencies, and external partners with multiple concurrent projects. • Bonus: background in education, fitness, lifestyle, or family-oriented brands.
Skills & Competencies • Strong project management skills with meticulous attention to detail and ability to work to tight deadlines. • Commercially driven, budget-conscious with experience managing and reconciling event/campaign budgets. • Excellent interpersonal, negotiation and stakeholder management skills — able to work with internal teams, external vendors, and mall partners. • Creative thinker with a commercial mindset — balancing great customer experiences with measurable results. • Proactive self-starter who can operate independently while keeping key stakeholders aligned. • Willingness to be present on-ground during events, including weekends and evenings when required.
What Success Looks Like • Events become a reliable and scalable trial acquisition channel. • A consistent pipeline of well-executed roadshows and activations that generate qualified leads. • Measurable improvement in lead volume and enrolment conversions attributed to on-ground activity. • High brand visibility and a positive, consistent physical brand experience across all centres. • Smooth mall advertising operations with timely placements and within-budget delivery. • Strong relationships with mall operators, event vendors, and community partners. • Clear reporting and continuous optimisation. Organised event playbooks and post-event reports that raise the bar for future activations.