Senior Social Media & Operations Architect, Singapore

As our
Senior Social Media & Operations Architect , you are the engine that drives our digital presence. This is a high-impact, hands-on role designed for a builder. You will be responsible for the end-to-end lifecycle of a campaign, from keyword research and high-fidelity asset creation to client management and operational scaling.
You will sit in the centre of a high-performance team, working alongside the
Creative Design Lead
and the
Digital & Growth Lead
to ensure our content output is strategically optimised for search and conversion.
Key Responsibilities 1. Hands-On Asset Creation & Campaign Planning Content Production:
Actively design and produce high-engagement social assets (short-form video/reels, TikToks, carousel layouts, and high-converting copy). End-to-End Campaigning:
Lead the planning of multi-channel social campaigns, ensuring cohesive storytelling from the first hook to the final landing page. Trend Synthesis:
Rapidly turn viral trends into brand-appropriate assets before the peak, maintaining a balance between speed and quality.
2. Search-First Strategy (SEO/SEM Flair) Social SEO:
Treat every caption, alt-text, and profile bio as a search opportunity. Conduct keyword research to ensure our organic content ranks on TikTok, Instagram, and YouTube. SEM Alignment:
Work with the Growth Lead to ensure organic social messaging aligns with paid search (SEM) initiatives, creating a frictionless user journey. Metadata & Discovery:
Manage the technical back-end of social posts to maximise discoverability and platform authority.
3. The Triad: Cross-Functional Collaboration With the Creative Design Lead:
Collaborate on visual systems. While you handle the fast-turnaround social assets, you'll coordinate with the Design Lead for high-concept brand identity work to ensure total visual harmony. With the Digital & Growth Lead:
Use SEO data and social signals to inform paid spend. You'll identify which organic winners should be turned into paid ads to lower CAC and increase ROAS.
4. Client Coordination Strategic Partner:
Act as the face of the social department for clients. You will present data-backed campaign plans that align with their business goals. Operational Transparency:
Use our project management stack (ClickUp) to give clients full visibility into the content pipeline, from ideation to live dates.
The Ideal Candidate 'You are a creative who thinks in keywords and an operator who lives in the 'Edit' suite. You can build a 30-day campaign calendar, film the content, optimise it for search, and present the results to a business decision-maker with equal confidence.'
Your Toolkit:
Expert-level skills in
CapCut, Adobe Premiere/After Effects, Canva, and Photoshop. Your Brain:
Strong understanding of
SEO/SEM principles.
You know how to use tools like Ahrefs, Google Keyword Planner, or platform-specific search analytics to drive content decisions. Your Experience:
2+ years in social media and content production, with a proven track record of managing client relationships in an agency or high-growth startup environment. Your Vibe:
High 'Search Intent' mindset. Beyond posting, you solve for what the audience is looking for.