Sales Director -Southeast Asia & Australia, Singapore

Sales Director – Southeast Asia & Australia
Location: Based in Singapore (other Southeast Asia territories or Australia will be considered). This is a hybrid role with regional travel.
About the Company Fynde has partnered with a leading global packaging innovator that is redefining how consumer products are delivered through next-generation, sustainable packaging technologies. Their solutions replace outdated systems with safer, cleaner, and more environmentally responsible alternatives, supporting major global brands across Home Care, Personal Care, and other consumer-facing sectors.
With a strong international presence and advanced technical capability, the business is entering a new phase of expansion across Southeast Asia, Australia, and adjacent markets — and is now seeking a proven commercial leader to drive that growth. Role Purpose
The Sales Director – Southeast Asia & Australia will take full ownership of commercial performance across a key growth region. This is a strategic, hands-on role focused on securing new partnerships, expanding existing relationships, and laying the foundation for scalable regional operations.
The right candidate will bring strong technical-sales acumen, a proven track record in winning and growing business within the FMCG supply chain, and the drive to lead regional go-to-market efforts with autonomy and energy.
Key Responsibilities
Market Growth & New Business Development Design and execute the commercial growth plan for Southeast Asia and Australia, with a focus on revenue, margin, and long-term strategic positioning. Target and convert high-potential customers across the Home Care, Personal Care, and broader FMCG landscape — including major multinationals and regional players. Build on relationships with existing global and regional accounts to ensure continuity, increased share of wallet, and successful rollout of broader commercial partnerships. Commercial Engagement & Sales Execution Lead value-led sales conversations, presenting innovative technologies as replacements to legacy packaging systems. Work closely with technical and product teams to develop compelling proposals tailored to customer challenges. Represent the company at industry events, trade shows, and customer innovation sessions. Build a strong network among regional procurement, marketing, and technical decision-makers. Regional Structure & Collaboration Define the structure and potential team requirements for regional scale-up. Lead hiring and onboarding of future commercial talent as the business grows. Partner with global and regional teams across R&D, supply chain, marketing, and product development to ensure seamless customer delivery and tailored innovation. Forecasting, Reporting & Strategic Input Deliver accurate sales forecasts, pipeline reporting, and strategic insights to support wider regional decision-making. Contribute to broader Asia-Pacific strategy across segmentation, pricing, product innovation, and investment prioritisation.
Candidate Profile
Experience & Industry Background 8–15 years in regional B2B sales or commercial roles within packaging, components, raw materials, or closely related sectors. Experience with FMCG supply chains is essential, including exposure to global or regional brand owners. Commercial & Technical Capability Demonstrated success in securing new customers and scaling regional revenue. Combines the persistence and creativity of a hunter with the consultative approach of a long-term partner. Capable of discussing complex technologies and translating them into simple commercial value. Experience in technical or performance-based sales environments preferred. Regional Knowledge & Language Skills Deep familiarity with Southeast Asia and/or Australia. Experience in India or the GCC is a plus. A network within regional FMCG ecosystems is highly desirable. Fluent in English. Other regional languages (Mandarin, Bahasa, Thai, Hindi) are an asset. Personal Style & Work Ethic Able to self-manage and operate remotely with limited support. Comfortable in a high-growth, agile environment. Works easily across cultures and time zones. Brings energy, humility, and a solution-oriented mindset. Willing and able to travel frequently across the region for customer meetings and internal coordination. Compensation Competitive base salary, tailored to location and experience Performance-driven bonus, focused on new business generation and revenue delivery Clear pathway to broader regional leadership roles as the team and business expand