SOCIAL MEDIA EXECUTIVE, Singapore

JOB RESPONSIBILITIES: Social Media Strategy & Content Leadership Develop and implement a comprehensive social media strategy across key platforms including TikTok, Instagram, Facebook, Threads, and Xiao Hong Shu Drive content planning, curation, and rollout aligned with brand positioning and business objectives Uphold the visual and tonal representation of the brand across all social media touchpoints Collaborate closely with internal creatives and external partners to develop high-performing, engaging content Monitor and research global fashion, cultural, and social media trends to inform content direction Act as a consultant and key point of guidance for regional social media platforms to ensure consistency and best practices
Influencer Relations Oversee and coordinate influencer partnerships across earned and paid platforms Identify, evaluate, and build long-term collaborations with relevant influencers and creators through data-driven research Support influencer content alignment with brand messaging and campaign objectives
Social Community Building Grow and nurture an engaged social media community through meaningful interactions and conversations Manage post-engagement and community communications in a timely, brand-appropriate manner Drive organic growth and audience loyalty across platforms
Paid Social & Content Advertising Develop and execute paid social media strategies aligned with campaign and business objectives Lead content advertising plans across platforms including TikTok, Instagram, and Facebook Collaborate cross-functionally to amplify key content and campaigns through paid media Manage and optimise paid advertisements to drive awareness, engagement, and conversion where relevant
Reporting & Performance Analysis Track, analyse, and evaluate social media performance across all platforms Consolidate and present bi-weekly and monthly social media performance reports, providing clear, actionable insights Use data and platform analytics to optimise content, paid media, and overall strategy
Copywriting Develop snappy, witty, and engaging captions tailored to different platforms and audiences Adapt brand tone of voice appropriately across channels while maintaining consistency
REQUIREMENTS: Degree in Creative, Communications, Marketing, or related disciplines Strong understanding of social media platforms, tools, and analytics, including TikTok, Instagram, Facebook, Threads, and Xiao Hong Shu Experience with paid social advertising, performance tracking, and reporting Proficient in Microsoft Office and familiar with SEO, CRM, and social media management tools Highly organised, detail-oriented, and able to manage multiple projects simultaneously Works well under pressure with a collaborative, team-player mindset Strong interpersonal and communication skills Strong interest in luxury/fashion, art, and design