Social Media Manager – Luxury Real Estate, Singapore

This role offers an exciting opportunity to shape the digital presence of a luxury real estate brand specializing in high-end properties across Costa Rica's premier coastal communities. The Social Media Manager will be responsible for developing and executing a comprehensive social media strategy to establish a strong, recognizable brand identity in the luxury real estate sector. The position requires a creative and strategic thinker who can guide brand positioning, provide creative direction for content (with a focus on video), and drive audience engagement to elevate the company's online storytelling and consistency.
Deliverables
Develop and implement a tailored social media strategy for luxury real estate, focusing on platforms such as Instagram, YouTube, and Facebook. Guide creative direction for photo and video shoots, ensuring content aligns with the brand's premium positioning. Curate and schedule engaging content that highlights property listings, lifestyle, and community features. Monitor, analyze, and report on social media performance metrics to inform ongoing strategy. Foster audience engagement by responding to comments, messages, and inquiries in a timely and professional manner. Collaborate with internal stakeholders to ensure brand consistency across all digital channels.
Requirements
Demonstrated experience managing social media for brands, ideally within real estate, luxury, or lifestyle sectors. Strong understanding of content creation, visual storytelling, and brand positioning for high-end audiences. Proficiency in social media platforms, especially Instagram and YouTube; familiarity with analytics tools. Creative direction skills for photo and video shoots, with an eye for luxury aesthetics. Excellent written and verbal communication skills in English; Spanish proficiency is a plus. Ability to work independently, manage multiple projects, and meet deadlines. Availability for a full-time contract position; remote work with preference for candidates familiar with Costa Rica or Latin American markets.
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