Head of Marketing - Remote | Mission-led SaaS, Singapore

Our mission at the Future Evidence Foundation is to dramatically improve lives by changing the way the world creates and uses knowledge.
Covidence
is our SaaS platform used by researchers, universities, hospitals and research institutions around the world to produce high-quality evidence synthesis faster and more reliably. We support teams conducting systematic reviews and other forms of rigorous evidence synthesis that influence healthcare, policy and scientific decision-making globally.
We're a well-funded not-for-profit and a world leader in our field.
As AI rapidly changes how research is produced and evaluated, we believe trust, transparency and methodological rigour matter more, not less. Covidence is helping shape what responsible automation in evidence synthesis looks like in practice through our product, evaluation approaches and collaboration with leaders across the research ecosystem.
The opportunity
Covidence is seeking a Head of Marketing to lead the next stage of our marketing evolution. This is not a traditional 'scale-at-all-costs' SaaS marketing role. We are looking for someone who can help researchers, institutions and review teams better understand Covidence, evidence synthesis and the evolving role of AI within research workflows.
You will lead Marketing across positioning, content, product marketing and demand generation for both institutional and practitioner audiences, while working closely with Product, Revenue, Community and Leadership teams.
Covidence operates as a globally distributed team, though the majority of senior stakeholders for this role are based in Australia. The role includes 2 direct reports located in London and Stockholm.
We are open to different structures for the right person, including full-time and part-time.
What success looks like
In your first 12 months, you will help: Create greater clarity in the market about where Covidence fits and why it matters. Build trust and confidence in Covidence's approach to AI and evidence synthesis. Increase Marketing's contribution to enterprise engagement, pipeline and customer growth. Establish more effective ways for Marketing, Product, Revenue and Community teams to work together. Help the organisation use Marketing more strategically to strengthen customer understanding and market trust. Build the capabilities needed for the next stage of growth in a lean, highly collaborative organisation.
A different kind of leadership role
This role is best suited to someone who enjoys building, shaping and contributing directly, not someone primarily looking to manage large teams or agency ecosystems.
We care much more about clarity of thinking, quality of judgement, ability to simplify complex ideas and willingness to contribute pragmatically than we do about managing large teams or large budgets.
For the right person, this role offers an unusual combination of strategic influence, autonomy, meaningful real-world impact and the opportunity to help shape an important and evolving category.
You'll partner closely with experienced leaders across Product, Revenue, Community and Research.
What you bring
Must have: Experience owning or significantly shaping marketing strategy and execution in a B2B and/or enterprise environment Experience building or evolving positioning and market narrative for a product or company over time Experience operating in complex or institutional buying environments Strong strategic thinking combined with comfort moving between strategy and practical execution Strong written and verbal communication skills Strong judgement and evidence-based decision making Experience leading teams, projects or cross-functional initiatives in remote environments
Strongly preferred: Experience across positioning, content, product marketing and demand generation Experience producing high-quality thought leadership or market education content Experience helping technical or specialised products become easier for markets to understand Strong instincts around storytelling, positioning and audience psychology
Nice to have: Experience with research, workflow, AI or enterprise software products Interest in research, evidence, healthcare or scientific rigour
The perks & benefits
Competitive salary reviewed twice yearly Remote-first team, work anywhere in Australia or New Zealand with at least 4 hours overlap with AEST business hours Flexible work arrangements Gifted time off between Christmas and New Year Paid parental leave Wellbeing and learning support Monthly home office allowance
The interview process
Round 1: Introductory conversation (30 mins) Round 2: Capability discussion (90 mins) Round 3: Strategic case study (90 mins) Round 4: Final team and leadership conversations (60 mins) Offer: we conduct pre-employment checks, in line with our ISO qualification in parallel to making an employment offer