Regional Sales Manager, Singapore

Key Responsibilities Drive the expansion of the regional distribution network across Retail, On-Trade, Travel Retail, and E-commerce channels Develop and manage a strong network of importers, distributors, and key accounts across Southeast Asia Define and execute route-to-market strategies adapted to each country Lead trade marketing and brand-building activities, including wine dinners, tastings, masterclasses, and trade events Act as a Brand Ambassador, enhancing brand equity and portfolio positioning Build and drive Joint Business Plans with partners, including sales targets and activation calendars Identify new business opportunities and open new markets across the region Provide structured reporting on market performance, consumer trends, and competitive intelligence Implement corrective actions to optimise commercial performance Expected up to 50% of traveling Key Performance Indicators (KPIs) Delivery of volume, revenue, gross margin, and EBIT targets Achievement of distribution, customer, and brand objectives Portfolio performance (sales mix, visibility,positioning) New business development and market expansion Effectiveness of market execution and reporting Optimisation of commercial terms and profitability Profile & Experience Minimum 10 to 15 years of experience in Wine &Spirits, FMCG, or premium/ luxury distribution Strong track record in regional sales or export roles within Southeast Asia Solid understanding of wine distribution models and market dynamics in SEA Proven ability to develop importer/distributor networks and key accounts Experience in an international environment,reporting in English Fluent in English and French is a must Prior experience within a European company or wine négociant environment is highly preferred Skills & Competencies Strong commercial acumen with a results-drivenmindset Excellent relationship-building and negotiation skills Ability to operate effectively in complex,multi-market environments Strategic thinking combined with strong execution capabilities High level of organisation and autonomy Strong communication and stakeholder management skills Proficiency in Microsoft Office (Excel,PowerPoint, Word) Core Behaviours Action-oriented: proactive and driven to deliver results Customer-focused: builds strong and lasting partnerships Accountable: takes ownership of performance and outcomes Collaborative: works effectively across cultures and teams Adaptable: comfortable navigating ambiguity and dynamic markets Entrepreneurial: identifies opportunities and drives growth Compliance & Values Act in line with the company's values: Customer Focus, Accountability, Integrity, Transparency, Innovation, and PerformanceExcellence Ensure full compliance with internal policies, regulatory requirements, and market practices Promote a safe, ethical, and inclusive working environment