Digital Media Manager, Singapore

About Us
Innerwork Circle is built for the inwardly courageous. We design experiences that invite people to return to themselves with clarity, honesty, and depth, so they can live, lead and move through the world more consciously. Our work attracts founders, entrepreneurs, creators, leaders, and high-performing individuals seeking deeper clarity, personal mastery, and meaningful connection beyond traditional success. As Singapore gears up for major cultural moments like the Singapore Grand Prix 2026 - F1 Race and the Singapore International Film Festival, we're launching our own Movie Screening - designed to connect personal mastery, performance psychology, and cinematic storytelling. Through premium experiences, cinematic storytelling, and high-performance personal mastery programs, we are building a platform for individuals committed to deep transformation. We are seeking a Performance Marketer to lead the paid acquisition strategy that fuels our audience growth, event attendance, and program enrollment. Mission of the Role
Build and scale the paid acquisition engine + content system that drives qualified leads into the Innerwork Circle ecosystem. You will own both: Traffic (Paid Ads) Conversion (Content + Creative) Your campaigns will convert audiences into: . Event attendees . Community members . Participants in premium transformation programs Key Responsibilities
Paid Acquisition Strategy
Plan, launch, and manage performance marketing campaigns across platforms including: Meta Platforms (Facebook &Instagram Ads) Google Ads LinkedIn Ads Drive performance marketing as a
core business growth engine , acting as the amplifier of reach, ROI, and revenue outcomes. Own key performance levers including: . Click-through rates (CTR) . Cost per lead (CPL) . Customer acquisition costs (CAC) . Return on ad spend (ROAS) . Campaign efficiency and effectiveness Be highly intentional about
budget utilisation , with the ability to stretch and maximise outcomes from every dollar spent. Actively manage and optimise budgets across campaigns to ensure: . Efficient allocation of spend . Scalable performance . Sustainable acquisition costs Content Strategy & Creative Direction
Work closely with content creators OR directly create: Short-form content (high priority): . Reels / TikTok-style videos . Hook-driven storytelling Long-form content: . Landing page copy . Sales pages . Email sequences Storyboards & Concepts: . Ad angles (pain points, transformation, curiosity hooks) . Video scripts and creative briefs . Campaign narratives aligned to events Ensure all content is designed with
conversion, performance, and audience psychology in mind , not just engagement. Lead Generation Campaigns
Develop and execute campaigns designed to generate qualified leads for: Movie screening events Workshops and community gatherings High-performance personal mastery programs Approach campaigns with a
business-first mindset , ensuring strong alignment between marketing efforts and revenue outcomes. Funnel & Conversion Optimization
Collaborate with marketing and content teams to optimize: Landing pages Ad creatives Audience targeting Conversion rates Continuously improve funnel performance through
data-driven optimisation and experimentation . Experimentation & Creative Testing
Continuously test different ad formats, messaging angles, and audience segments to improve campaign performance. Drive structured testing frameworks focused on: . Improving efficiency . Increasing effectiveness . Scaling winning creatives Performance Analytics
Monitor campaign performance and optimize campaigns using key metrics including: Cost per lead (CPL) Cost per acquisition (CPA) Event registrations Sales conversions Translate data into
clear business insights and actionable strategies . Growth Insights
Provide weekly campaign performance insights and identify opportunities to scale campaigns efficiently. Think like an
entrepreneur and operator , not just a marketer - identifying growth opportunities across paid media, content, and audience strategy. Skills & Competencies
Strong experience in performance marketing and paid media campaigns Analytical mindset with the ability to interpret campaign data Deep understanding of conversion funnels and lead generation strategies Experience managing and optimizing multi-channel advertising campaigns Familiarity with marketing analytics and tracking systems Strong collaboration skills with content, partnerships, and sales teams Business-minded and entrepreneurial thinker
with a strong sense of ownership Strong understanding of
digital media ecosystems and audience behaviour Ability to connect marketing performance directly to
revenue, ROI, and business growth Qualifications
Diploma or Degree in Marketing, Business, Communications, or related field (preferred) 3-5 years of experience in performance marketing or digital advertising Growth/content marketing with strong ad exposure Experience in events, education, coaching, or digital programs is an advantage Success Metrics
Success in this role will be measured by: Qualified leads generated Cost per lead performance Event registrations driven by paid campaigns Contribution to program sales pipeline Performance efficiency across campaigns (ROI, CAC, CTR, optimisation outcomes) Why Join Us
Be part of a mission-driven brand shaping conversations around personal transformation, personal mastery, and high performance. Work on campaigns that connect people to powerful experiences, cinematic storytelling, and meaningful community. Play a direct role in scaling a brand that blends culture, psychology, and human growth. How to Apply
Send your resume and examples of advertising campaigns, performance metrics, or marketing results to (HIDDEN TEXT). Applications without examples of campaign performance or paid marketing experience will not be considered.