Social Media Manager – Junior Level, Singapore

This freelance role focuses on managing and growing the social media presence for a children's reading scheme dedicated to early literacy. The position centers on engaging parents, educators, and homeschooling families through creative storytelling and visually appealing content. You will be responsible for developing and executing content strategies across Instagram and Facebook, with a strong emphasis on Reels, short videos, and illustrated materials that reflect the brand's playful and educational identity. The ideal candidate is passionate about childhood education, understands the nuances of communicating with parents and teachers, and can bring warmth and creativity to every post. Flexibility, reliability, and a collaborative spirit are essential, as is the ability to work within a modest initial budget.
Requirements
Demonstrated experience managing social media for children's, parenting, or educational brands Strong understanding of Instagram and Facebook, including Reels and short-form video content Excellent storytelling and visual content creation skills Ability to write engaging, age-appropriate captions and posts Friendly, reliable, and collaborative approach to teamwork Comfortable working flexibly and independently Experience with illustrated or character-driven brands is a plus Familiarity with audience growth strategies for parents and educators Ability to work within budget constraints
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