Copywriter & Content Strategist, Singapore

About Us
LiGHT YEARS
is an integrated communications agency dedicated to crafting compelling stories that resonate in the always-on age. As a subsidiary of
Words Worth Media
, established in 1991, Light Years leverages a rich legacy of creative expertise and strategic communications. We believe that communication is a dynamic interplay of ideas, experiences, and market intelligence, driven by authenticity and sharpened by insights. Our mission is to empower brands to build meaningful connections with consumers, fostering partnerships that drive commercial success and leave lasting impressions.
We specialise in connecting people with brands through media, influencers, and activations across diverse industries like fashion, F&B, hospitality, lifestyle, sports, and finance. Our collaborative environment values creativity, innovation, and teamwork, offering opportunities for growth and development in a fast-paced and dynamic industry. Join us to be part of a team that thrives on storytelling and making a lasting impact!
Team You Will Be Part Of
The Creative Team is a vibrant and dynamic group dedicated to crafting compelling narratives and visually stunning experiences that captivate audiences worldwide. We thrive in a collaborative environment that fosters personal and professional growth, encouraging creative exploration and innovation. Our team members are innovative thinkers and talented designers who collaborate closely to translate strategic insights into impactful stories. We celebrate ideas and strive to deliver meaningful and memorable work that leaves lasting impressions. Embark on a creative journey with us, where you will shape the visual narrative of our clients, drive innovative strategies, and inspire lasting impressions every day.
About the Job
At
LiGHT YEARS
, we are seeking a highly skilled
Copywriter & Content Strategist
to join our Creative Team. This role involves conceptualising, developing, and producing compelling textual content for campaigns and collaterals across social media, advertisements, events, and activations. The ideal candidate will have a deep understanding of the digital media landscape and experience in digital marketing.
As a digital native, you will have a keen sense of emerging trends and platforms. You should be a natural storyteller capable of crafting engaging narratives that resonate with diverse audiences, from Gen Alpha to older demographics. Your attention to detail ensures that all content is polished and error-free, with a focus on beautiful writing.
The Copywriter & Content Strategist will be responsible for
Providing a clear understanding of objectives and required work from creative briefs to ensure alignment with client goals. Working closely with cross-disciplinary internal teams to generate innovative ideas and concepts that fulfil clients' briefs. Providing clear directions to junior and middleweight creative teams on projects, ensuring cohesive and effective execution. Effectively presenting concepts to internal teams and clients, communicating the value and strategy behind each idea. Familiarising yourself with clients' products/services, target audience, industry trends and competitors' activities to build strong client relationships and deliver creative, tailored solutions. Writing clear, persuasive, and compelling copy that meets clients' briefs and resonates with their target audience. Oversee campaigns from production to completion, ensuring timely delivery and high-quality output. Executing work on multiple campaigns as required and adapting to feedback from creative teams, account teams, or clients to continuously improve outcomes. Sharing insights on social media, new platforms, and emerging tech with colleagues to inspire creative ideas and foster innovation. Lead the development of post-campaign reports, with actionable insights and executable recommendations, with the goal of elevating the quality of output.
In this role, we are looking for someone with
At least 2 years of experience in a communications/copywriting role in a PR, marketing or creative agency. Demonstrated success in delivering excellent campaigns that meet client objectives. Ability to write original, impactful copy in various styles with accurate spelling and grammar. Excellent teamwork, communication, and interpersonal skills to collaborate effectively with diverse teams. Good time management and organisation with attention to detail to meet deadlines and deliver quality work. Outstanding command of the English language, both written and spoken. High level of personal credibility, dependability, and accountability. Demonstrated ability to prioritise and manage critical situations effectively. Passion for the work and dedication to continually improving and refining your craft.
Good to have
Basic understanding of SEO principles and content marketing strategies to enhance content effectiveness Familiarity with content management systems and digital tools to streamline processes and improve efficiency. Basic understanding of the creative services, media, and events sectors to provide context and insights for client projects.
What We Offer
You will be entitled to a competitive salary and attractive benefits, including: Annual leave, compassionate leave, personal 'ME' day and more Five-day work week, hybrid work arrangement with 1-day WFH Professional training and internal mobility opportunities Competitive benefits, including TCM, medical, and dental.
Please apply via LinkedIn or email your resume to (HIDDEN TEXT)