Social Media Marketing Specialist, Singapore

As a
Social Media Marketing Specialist,
you are responsible for producing high-quality visual and written content that showcases our design work, creative process, materials, concepts, and team culture. The role as a Social Media & Digital Marketer is ideal for someone with a strong aesthetic sense, passion for design, and the ability to transform ideas into compelling stories across social media, web, and marketing materials. Key Responsibilities:Content Production
Create visually compelling content including photos, videos, reels, client videos, before/after transformations, and mood boards. Develop written content for captions, blogs, newsletters, project descriptions, and case studies. Ensure all content aligns with the studio's brand identity and design aesthetic.
Social Media & Digital Platforms
Plan and produce content for social platforms (Instagram, TikTok, Pinterest, LinkedIn, etc.). Manage content calendars and schedule postings. Track performance metrics and optimize content based on insights.
Project Documentation
Attend site visits, design meetings, and office activities to capture behind-the-scenes content. Photograph and film completed projects and work closely with photographers/videographers when needed. Organize and maintain the studio's digital content library.
Creative Collaboration
Work closely with designers to translate design concepts into engaging stories. Support the Marketing Manager in campaign development and execution. Contribute ideas for brand storytelling, campaigns, and community engagement.
Brand Development
Maintain consistency across all visual and written communication. Assist in the design of marketing assets such as lookbooks, presentations, event materials, and portfolios. Keep up with design, lifestyle, and content trends to keep the brand fresh and relevant.
Qualifications
1–3 years of experience in content creation, social media, digital marketing, or related fields. Strong aesthetic sense and understanding of design, composition, and visual storytelling. Proficiency in content creation tools (Photoshop, Illustrator, Lightroom, Premiere Pro, CapCut, Canva, etc.). Experience with photography, videography, and basic editing. Strong writing skills and ability to craft engaging copy. Familiarity with social media analytics tools. A portfolio showcasing past content work (required).
Nice-to-Have
Experience in interior design, architecture, lifestyle, or creative brands. Knowledge of SEO or blog writing. Ability to take direction from designers and translate concepts into visual content. Motion graphics or animation skills.