SENIOR BRAND COMMUNICATIONS EXECUTIVE, Singapore

An integral member within Brand Communications team, your role directly impacts PEDRO's brand reputation while your day-to-day effort is key in maintaining consistent awareness for PEDRO main and capsule product launches. You will also be involved in shaping PEDRO's corporate profiling framework which will include working closely with Charles & Keith Group Communications team as well as play a role in communicating brand-level sustainability efforts. As part of the branding team as well, your role will be to assist with activating Brand Governance and maintaining Brand Guidelines in all external communications.
Responsibilities Consumer PR Working closely with key markets e.g. SG, US, Taiwan and APAC to ensure consistent coverage in relevant fashion publications
Liaising directly with Singaporean and global media for publication coverage.
Crafting key product narratives and accompanying assets
Identifying and engaging international influencers to co-create and deliver brand content
Supporting the planning and the coordination of regional level marketing events
Coordination with Markets for any global press event
Planning of brand-level activities for market level execution
Corporate Communication Oversee content on employer-branding related communication channels
Identifying and maintaining communication message house
Identifying media opportunities for key stakeholders
Liaising Charles and Keith Group for Group-related communication activations
Compilation of communication reports
Branding Managing the full development of Corporate Identity collaterals such as packaging, Gift-with-Purchase etc.
Leading and executing brand collaboration projects
Ensuring the rightful use of logo on all assets both physical and updating CI guide when necessary
Maintaining and updating brand guidelines that are used for all communication efforts
Requirements 2-4 years of experience in media-relations both corporate and consumer communications
Agency or in-house background
Experienced in influencer-relations
Dealt with creative assets e.g. CI guide, branding guidelines
Strong writing skills
Great presentation capabilities
Proficient in Microsoft Office
Big interest in fashion and keeps up-to-date with what's trending and necessary
Degree in Communications-related programs
An active network of stylist and media contacts will be advantageous