Brand & Marketing Manager (Haircare & Personal Care), Singapore

About Prime Wellness: Prime Wellness Group (PWG) is a Singapore-based distributor of salon haircare and FMCG hair & personal care brands, supporting partners with training, sales and technical expertise across the region. We're looking for a hands-on Brand & Marketing Manager
to grow a portfolio of haircare/personal care brands across
Salons,
Modern trade and e-commerce —owning both
commercial performance and brand building .
What you'll own (Key Responsibilities)1) Portfolio & P&L Ownership
Own and deliver the annual
sales, gross margin, and A&P budget
for assigned brands/SKUs. Build and manage
monthly forecasts , promotion plans, and spending control to hit targets. Track performance (sell-in/sell-out), evaluate campaign ROI, and course-correct quickly. 2) Commercial & Go-To-Market Strategy
Develop and execute
4Ps strategy
(Product, Price, Placement, Promotion) by channel. Build
channel plans
for key customers (e.g., Modern Trade / Pharmacy / Specialty / E-com) including trade terms, promo mechanics, and launch calendars. Drive revenue growth initiatives:
price-pack architecture, margin optimization, SKU rationalization, promo efficiency . 3) Brand, Trade Marketing & Retail Execution
Lead
ATL/BTL
planning and execution: in-store visibility, POSM, promoters, events, sampling, and shopper programs. Work closely with Sales/Merchandising to ensure excellent execution:
planograms, shelf standards, compliance, and display wins . Create sales tools:
brand decks, product training materials, retailer storylines , and support product/consumer enquiries. 4) Product & Supply Collaboration
Partner principals/suppliers on
range planning, NPD launches, cost discussions, and pipeline management . Work with Demand/Supply/Operations to maintain
healthy inventory , reduce OOS/overstock, and improve turnaround. 5) Team & Stakeholder Management
Lead and develop a small team (direct and dotted-line) and coordinate cross-functionally with
Sales, E-commerce, Finance, SCM, and Operations . Manage key stakeholders: principals, retail buyers, and internal leadership through
QBRs, launch reviews, and annual planning . Requirements:
6–10 years
experience in
FMCG/beauty/personal care
across brand marketing + trade marketing (distribution experience is a strong plus). Proven ability to manage
P&L, forecasting, A&P , and promotion effectiveness. Strong understanding of
Singapore retail/e-commerce landscape
and how to win at shelf + online. Comfortable in an SME environment:
hands-on, fast-paced, resourceful , and able to move from strategy to execution. Strong analytical skills (Excel/Sheets), clear communication, confident stakeholder management. Bonus: experience in
haircare/salon brands , regional markets, or working with Japanese/Korean principals.
Why join PWG
Own real outcomes: portfolio performance, launches, and market execution end-to-end. Work with a team that supports brands with
training and technical know-how , not just distribution. High visibility role with space to build, test, and scale winning playbooks.