Social Media Manager – SEO & Brand Alignment, Singapore

This freelance opportunity focuses on elevating brand visibility and search performance by optimizing and aligning YouTube, Facebook, and Instagram accounts for a company specializing in labeling and coding equipment. The role requires a strategic approach to social media management, ensuring all platforms are interconnected, fully branded, and optimized for Google indexing. The ideal candidate will have a strong understanding of social media SEO, platform verification, and content strategy tailored to a B2B audience in the industrial equipment sector. You will play a key role in shaping the company's digital presence and ensuring consistency across all channels.
Deliverables
Fully optimized and branded YouTube, Facebook, and Instagram business accounts, each linked to the company website. Consistent branding, including profile images, banners, and descriptions across all platforms. Verified accounts where possible, with accurate business information and categories. SEO-friendly channel and page descriptions, keywords, and categories to enhance Google search visibility. Industry-specific content recommendations suitable for customers interested in labeling and coding equipment. Guidance on maintaining account alignment and best practices for ongoing optimization.
Requirements
Proven experience managing and optimizing business social media accounts (YouTube, Facebook, Instagram) for SEO and brand consistency. Strong knowledge of social media platform features, verification processes, and Google indexing best practices. Ability to create compelling, SEO-optimized descriptions and select appropriate categories for industrial B2B brands. Experience with branding, graphic assets, and maintaining a cohesive visual identity across platforms. Familiarity with content strategy and audience engagement for technical or industrial sectors. Excellent communication skills and attention to detail. Availability for a single project with potential for future collaboration.
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