Regional Marketing Executive - Monee Insurance, Singapore

About The Team
We are a high-impact, lean unit driving the strategic direction of digital insurance across seven diverse markets. Our team combines
Product Management, Business Development, and Marketing
expertise to conceptualise, launch, and scale innovative life and non-life insurance products. Operating at the intersection of FinTech and e-commerce, we offer a unique opportunity to learn how to balance innovation with execution within a complex, fast-paced regional environment. If you are eager to learn and ready to make a tangible impact from day one, this is the place for you.
Job Description
Assist the Regional Marketing Lead in analysing campaign performance data, user behaviour, and funnel metrics to help design and optimise marketing campaigns. Support the development and proposal of in-app and off-app campaign strategies aimed at enhancing user engagement, retention, and conversions. Serve as a pivotal liaison between the regional marketing team and local execution teams in 7 markets, aiding in the negotiation and scheduling of campaign exposures. Help prepare and disseminate strategic direction, campaign frameworks, and guidelines to local teams to ensure the successful roll-out of marketing initiatives across the region. Plan marketing activities for our wholly owned Insurance entities in Indonesia, ensuring local relevance and strategic alignment with regional objectives. Stay up-to-date with the latest trends in mobile marketing, FinTech user behaviour, and app-based engagement to inform future campaign strategies. Liaise with the Product, UX, and Analytics teams to ensure seamless integration of in-app campaigns with broader company and product objectives. Demonstrate exceptional capability and adaptability to foster strong cross-functional relationships.
Requirements
Bachelor's degree in Marketing, Business, Business Analytics, Economics or a related field. An extremely high willingness to learn and adapt in a fast-moving, high-growth environment is essential. More than 1 year of experience in campaign strategy, or digital marketing, with a focus on mobile or in-app campaigns preferred, but not strictly compulsory. Prior knowledge or experience in insurance, e-commerce, or digital marketing is a bonus. A demonstrable analytical and data-driven mindset with a focus on continuous improvement. Proven ability to manage complex dynamics and forge strong relationships across teams. Excellent communication and interpersonal skills to manage relationships across teams and markets. Eye for detail and able to track, prioritise and manage multiple projects. Ability to travel regionally as required to collaborate with local teams.