Creative Copywriter, Singapore

The
Creative Copywriter / Producer
is a senior-level creative who translates business needs into high-impact, audience-first creative work. With 6–8 years of experience, the role drives end-to-end creative production for acquisition and reach campaigns — from strategic briefing to final output. The ideal candidate combines strong creative copywriting craft with marketing strategy and project management.
Roles & Responsibilities 1. Creative Leadership & Execution Lead the creation and execution of integrated creative assets across digital, social, video, OOH, and print. Maintain creative consistency while adapting content to suit diverse audience segments and platform When working with external agencies, provide constructive and creative feedback to elevate the quality of output. 2. Creative Brief Development Translate complex business and marketing objectives into actionable, inspiring creative briefs. Ensure briefs are audience-first, aligned with full-funnel marketing strategy, and tailored to campaign goals. Partner closely with editorial, performance marketing, and lifecycle marketing teams to integrate creative with content and acquisition strategies. 3. Stakeholder & Project Management Act as the bridge between business, editorial, and creative functions, ensuring clarity and alignment at every stage. Manage complex, fast-paced projects with tight timelines, delivering high-quality creative assets across channels. Collaborate effectively with external agencies, in-house creative resources, and production partners
Required Qualifications Bachelor's degree in Marketing, Communications, Design, or related field. 6–8 years of experience in advertising, creative production, or brand marketing. Solid understanding of full-funnel marketing, with ability to link creative execution to acquisition, engagement, conversion, and retention objectives. 4A agency background or experience in large-scale/multinational organizations, with proven success managing complex, time-sensitive projects. Strong expertise in digital and social ad platforms and channels, including paid search, social media ads, programmatic, and video platforms. Excellent stakeholder management skills; strong ability to influence and align cross-functional teams. Highly organized, detail-oriented, and comfortable managing multiple campaigns simultaneously. Able to use project management tools such as Asana and Jira. Strong communication and presentation skills, able to articulate creative concepts to non-creative stakeholders. Proficiency in leveraging Generative AI tools to create high-quality visual assets or copywriting