Senior Brand Designer, Singapore

As the
Senior Brand Designer
at Centience, you will be the visual guardian of our 'Algorithms meet creativity' ideology. Your primary mission is to translate complex data-driven strategies and abstract business ideologies into world-class visual narratives that 'tell a thousand words' without saying one.
Reporting directly to the Head of Corporate Branding and Marketing, you will bridge the gap between creative instinct and measurable success. You are not just a designer; you are a strategic leader who will mentor and stand firm as a brand ambassador when communicating with high-level stakeholders across the group.
Key Responsibilities 1. Strategic Brand Architecture & Ideology Ideology Translation:
Breathe life into the Centience brand and our subsidiary entities by conveying strategic business messages through imagery that cuts through market noise. Visual Systems Development:
Lead end-to-end brand identity development, from conceptual exploration of logos and colour theory to the implementation of robust typography and grid systems. Asset Scalability:
Design brand templates (advertisements, pitch decks, website elements) that are commercially viable and technically sound across all digital and print platforms.
2. Stakeholder Management & Brand Advocacy Strategic Influence:
Present design rationales and brand systems confidently to internal and external stakeholders. Brand Guardianship:
Stand firm in the 'correct' branding application; act as a design ambassador to help non-designers understand the value of brand consistency over 'gut-feel' changes. Cross-functional Alignment:
Collaborate with product, project, BD and Data Science teams to ensure every design decision reinforces our predictive analytics positioning.
3. Leadership & Team Performance Creative Mentorship:
Guide and upskill graphic designers through rigorous design reviews, creative thinking exercises, and technical preparation. Production Oversight:
Brief and oversee the production of all creative materials, maintaining obsessive attention to detail and adherence to global brand guidelines. Operational Excellence:
Manage multiple projects simultaneously under tight deadlines while ensuring the creative quality remains at a 'Senior' level.
Required Competencies & Skills Technical Mastery (Hard Skills) Expert Software Proficiency:
Advanced mastery of
Adobe Creative Suite
(Photoshop, Illustrator, InDesign) and
Figma . Core Principles:
A profound understanding of typography, colour theory, visual hierarchy, and the technical requirements of print vs. digital. UI/UX Awareness:
Strong familiarity with user experience and user interface concepts to ensure brand systems are functional in digital ecosystems.
Thinking & Behavioral Competencies Business Mindset:
Ability to understand a commercial business case and stakeholder objectives before starting the design process. Critical Thinking:
Capability to use data and predictive insights to inform creative choices, moving beyond subjective aesthetics. Ownership:
A high degree of accountability for the end-to-end success of commercial projects, from briefing to final delivery.
Experience & Education Professional Standing:
Minimum
5–7 years
of experience in brand design, preferably within high-impact agencies or multi-brand ecosystems. Educational Background:
Bachelor's degree in Graphic Design, Visual Communication, or a related field. Portfolio Requirement:
A strong portfolio demonstrating complex system thinking, visual consistency, and the ability to tell stories through high-fidelity design.