Senior Executive/Executive, Genting Rewards, Singapore

Responsibilities Execute loyalty campaigns, strategic partnerships and promotions (e.g., point multipliers, tier upgrades, special events, travel, lifestyle, or merchant partners) Execute strategic partnerships (e.g., travel, lifestyle, or merchant partners) for the loyalty ecosystem Plan rewards catalogs and ensure a seamless redemption experience for members Monitor program effectiveness and prepare reports on member engagements, redemptions, and campaign success Perform cohort analysis, drive insights for ongoing program refinement, and analyze customer behavior and segment performance Support and test loyalty system enhancements, app updates, or campaign set-ups Execution of activities and functions with various supporting departments on guest retention Perform all duties in compliance with the relevant Regulatory Authority and other statutory requirements, department and company policies, standard operation procedures, internal controls and service standards
Requirements Meet the relevant Regulatory Authority's statutory requirement of minimum 21 years of age Diploma/Degree in marketing, Business Administration, or a related field Prior experience in partnership engagement is a plus Proficiency with CRM systems and digital marketing platforms is desirable Ability to work effectively under pressure and manage multiple projects with tight deadlines Good communication and interpersonal skills to collaborate with cross-functional teams and build relationships with internal and external stakeholders Minimum of 1 year's experience in loyalty marketing, or CRM or related field. Candidates with more years of relevant experience may be considered for more senior roles.