Customer Development Partner (International On-trade) - Contract, Singapore

JOB SUMMARY: Reporting to the Channel Sales Lead, International On-Trade, the Customer Development Partner (CDP), On-Trade, will be responsible for driving the sales of PRS portfolio and be directly responsible for implementing the channel commercial and trade marketing strategy established with the outlets he/she is assigned to and in the channel sub-segment he/she is assigned to lead.
KEY ACCOUNTABILITY: Implement Strategy to grow top line & drive Consumer Engagement in L3F with Accounts managed Perform sales calls on contracted outlets assigned. Actively Prospect new outlets with a view to contract in the channel sub-segment assigned. Support contracts negotiations, within investment guidelines to optimize profitability for PRS. Drive sell-through with on-going promotions (volume, net sales, contributive margin) Onboard new outlets on Easy24 and ensure Easy24 adoption by all current outlets. Assist Sales Manager (LONT) to process backend sales claims for contracted outlets
Specific Focus on Accounts: Review performance and develop bespoke action plans with identified gaps/risks/ opportunities. Support Driving of L3F excellence: responsible for execution of PVA plans in identified outlets through negotiations with outlets and implementation in the L3F. Evaluate the effectiveness of activities carried on with Accounts and provide recommendations on future improvements of ROI. Actively drive new business growth & market share gain through identifying new consumer trends and competitor sales in Accounts managed and co-developing consumer conversion tactics & strategy to PR brands with the Accounts. Be the Internal expert of the channel sub-segment enabling planning & analysis activities Consolidate market intelligence on key competitors' activities, consumer consumption trends in outlets, outlet opening/closing and trade news. Key point of liaison internally for marketing on the roll-out of brand activities: identify outlets targets for nationwide consumer promotions, key branding activities, etc. Key point of liaison internally with Trade Marketing on Trade Marketing Calendar of brand activities: plot promotional Calendar with the Trade and Marketing team, etc. Assist Channel Sales Lead in actively planning and managing A&D linked to the contracts in the channel (Cash sponsorship)
JOB REQUIREMENTS: Education & Experience Diploma/ Degree Minimum 2 years working experience. Experience in on trade environment is a plus. Experience in liquor is a plus. Proficient in Microsoft Office
Functional & Leadership Competencies Good Critical thinking and analytical skills. Rational mind using data to design implementation of strategies and evaluate results. Organised and strong result orientation. Entrepreneurial mindset, proactive and hands-on, able to translate strategy into concrete actions. Able to understand complex situations and problem-solving mindset. Energetic and outgoing personality who enjoys socializing. Able to build effective relationship with customers from various cultural backgrounds. A team player with excellent interpersonal and communication skills Driven self-starter with a positive attitude and eager to learn. Ability to multi-task and work independently in a fast-paced environment. Digital savvy in a business context