Senior Consultant, Data and Marketing Effectiveness, Singapore

About Dentsu Led by Dentsu Group Inc. (Tokyo: 4324 ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu japan network, which oversees Dentsu's agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu's agency operations outside of Japan. With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands-Carat, dentsu X, iProspect, Dentsu Creative, and Merkle-as well as through Dentsu Japan Network companies, including Dentsu Inc., the world's largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale.
Job Description We're seeking an experienced, forward-thinking marketer who is not only well-versed in Marketing, MarTech, and data but also deeply understands how these elements converge to craft hyper-personalized customer experiences. The ideal candidate is, first and foremost, a marketer with a passion for strategy, who leverages MarTech and data as powerful enablers to drive efficiency and business outcomes.
Key Responsibilities: Campaign Optimization & Customer Journeys:
Design, develop, and optimize marketing campaigns and customer journeys by activating digital data across a range of MarTech platforms and omnichannel (O2O) strategies. MarTech Consultation:
Advise clients on how various MarTech components can seamlessly work together to drive their marketing and business goals. Opportunity Identification:
Uncover client opportunities and identify key requirements to address their marketing challenges and enhance digital maturity. Strategic Leadership:
Lead client workshops, whiteboarding sessions, and strategy discussions, co-creating marketing strategies that help clients mature digitally. Project Ownership:
Lead consulting, implementation, and managed services projects across a diverse suite of MarTech tools and platforms. Pre-Sales & Client Management:
Own pre-sales targets, helping clients achieve marketing effectiveness and nurturing relationships for long-term success. Key Qualifications: Analytical Mindset:
Strongly analytical, with the ability to translate business goals into actionable technical solutions. MarTech Proficiency:
Hands-on experience with key platforms like CDP (Tealium, Segment) or CEP (SFMC, Braze), driving marketing strategies with data-driven insights. Strategic Vision:
Ability to juggle multiple clients and projects, maintaining both a high-level strategic view and a detailed understanding of technical execution. Relevant Experience:
5-6 years of experience in utilizing MarTech and data to deliver impactful marketing strategies. Workshop Facilitation:
Proven experience in leading and delivering client workshops and strategy sessions. Passion for Innovation:
A strong passion for technology, data, and a love for sharing and selling your ideas to clients and stakeholders. Flexibility:
Willingness to travel as required to meet client needs and drive project success. Consulting Background : Experience in delivering consulting or digital maturity projects is highly desirable. This is an exciting opportunity for someone who thrives at the intersection of marketing, technology, and strategy-ready to help clients unlock their digital potential.