Southeast Asia Head of Retail Excellence, Singapore

Location: Singapore, SG

Team: Retail

Job type: Permanent

Puig is a major player in the worldwide fashion and beauty industry. We have a wide portfolio of well‑known luxury brands across fashion, fragrance, makeup, skincare, and wellness. Founded more than 100 years ago, Puig is a family‑owned company with a long‑term commitment to our brands and stakeholders.

The Head of Retail Excellence is responsible for defining and driving retail excellence across all Puig brands in the region. This role leads the end‑to‑end retail experience, ensuring best‑in‑class execution, operational excellence and store productivity across all channels.

This position embodies Puig’s values both internally and externally. It combines strategic vision with hands‑on execution – shaping the retail ecosystem, elevating in‑store standards, and enabling frontline teams to consistently deliver best‑in‑class consumer experiences. This includes service excellence, visual merchandising, and point‑of‑sale activation across all retail touchpoints.

The role also oversees the Sell‑Through team (BAs) to ensure consistent and high‑quality retail execution, driving brand growth and delivering against commercial targets.

Acting as a strategic partner to Commercial, Marketing, Finance, HR and Global/Regional Retail teams, the role drives retail impact through strong cross‑functional collaboration, translating brand strategy into impactful in‑store execution.

• Translate regional business strategy into a clear, actionable retail roadmap, prioritizing initiatives that drive ROI and CTFC.
• Partner closely with Commercial teams to drive store productivity and maximize retail contribution to business growth.
• Act as a retail subject matter expert, anticipating market trends and identifying opportunities to elevate retail performance and consumer experience.

• Define and implement the SEA retail excellence strategy, including retail KPI frameworks focused on productivity and efficiency (e.g., Sales per Square Foot, ATV, UPT, Conversion, and Traffic).
• Develop door‑level retail plans, integrating both commercial and people KPIs (e.g., incentives, engagement, performance).
• Drive sales performance through coaching frameworks, incentive schemes, and performance management tools.
• Optimize workforce planning through data‑driven scheduling aligned with traffic patterns and service priorities.
• Drive adoption and effective use of retail tools and systems to enhance operational standards and consistency.

• Lead the development of locally relevant consumer journey frameworks that elevate service standards, engagement, and brand storytelling.
• Continuously monitor consumer behaviour, retail trends, and competitive benchmarks to evolve the retail model.
• Partner with global teams on retail design and visual merchandising to ensure brand consistency, excellence and efficiencies in execution.
• Lead the regional retail education strategy, equipping frontline teams with product knowledge, selling capabilities and leadership skills.
• Define and implement service excellence standards, KPIs, and mystery shopping programs to embed a premium service culture across the region.

• Lead the development and implementation of impactful clienteling and CRM initiatives in collaboration with key stakeholders.
• Leverage consumer insights, omnichannel tools, and performance analytics to personalise engagement, strengthen loyalty, and improve conversion.
• Act as a brand ambassador for Puig, representing the region in key events and initiatives.

• Oversee field team, roles, performance targets, and related HR/ER matters.
• Partner with Commercial, KAMs and Field teams to translate insights into actionable commercial outcomes.
• Conduct regular market visits to identify opportunities and monitor competitor activity.
• Collaborate with stakeholders to optimise retail tools, systems, and data capabilities supporting store teams.
• Partner with Marketing teams to optimise sell‑out strategies for key launches through in‑store events and activations.
• Establish and embed best practices to ensure consistent retail execution and service delivery across SEA.
• Align closely with global retail, education and store design teams, localising strategies for regional relevance.
• Represent the SEA retail voice in global forums, ensuring regional insights and needs are effectively communicated.

• Lead, inspire, and develop a high‑performing team, fostering accountability, agility and continuous development.
• Align the team to business priorities and guide them effectively through transformation and change.
• Act as a senior partner to Commercial, Marketing, Finance and KAM teams to drive retail excellence.
• Establish a regional Retail Center of Excellence to ensure consistency in service standards, education and operational best practices.

• Minimum 10 years of experience in senior retail leadership roles within beauty, luxury or lifestyle industries, preferably with regional exposure.
• Proven track record of retail strategy execution, consumer experience transformation and team capability building.
• Strong understanding of SEA retail dynamics, consumer behaviour and cultural nuances.
• Influential and inspiring leader with strong stakeholder management and communication skills.
• Willingness to travel regionally as needed.

• An entrepreneurial, creative and welcoming work culture.
• A range of learning and development opportunities.
• An international company with plenty of opportunities to grow.
• A competitive compensation & benefits package.

Puig is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.