Digital Marketing Executive (Property Lead Generation), Singapore

We are looking for a results‑driven Digital Marketing Executive to help us build a scalable lead generation system for the real estate business.

This role is focused on generating high-quality buyer and seller leads through digital channels, primarily via Facebook & Instagram advertising.

• Plan, launch, and optimise advertising campaigns on Meta Ads Manager
• Generate consistent leads for property buyers and sellers
• Test and improve ad creatives, hooks, and marketing angles
• Monitor campaign performance (CPL, CTR, conversion rates)
• Work closely with the sales team to improve lead quality and conversion
• Build and optimise simple funnels (landing pages / lead forms)
• Continuously experiment with new strategies to scale results

• Experience running Facebook / Instagram ads (lead generation preferred)
• Strong understanding of marketing funnels (ad → lead → conversion)
• Data‑driven mindset (comfortable analysing performance metrics)
• Ability to test creatives and improve results over time
• Self‑driven, proactive, and results‑oriented
• Bonus (not required): Experience in real estate marketing
• Bonus (not required): Familiar with tools like GoHighLevel or landing page builders

• Opportunity to build and scale a high-performance lead generation system
• Direct impact on business growth (not just execution role)
• Performance‑based incentives

To apply, include 2 sample ad angles for property lead generation.