Marketing Director, Singapore

Developthe overall marketing strategy and annual marketing plan for the M&E Department, clarifying target markets, customer positioning, and brand strategyin construction sector.

Integrateelectrical industry trends, consumer usage, and competitor profiles to propose differentiated marketing strategies with maincon.

Developand manage the M&E Department's annual marketing budget to ensure maximumreturn on investment.

Responsiblefor brand positioning and image development for the Electrical Department,enhancing the market visibility and reputation of M&E.

Planand execute online and offline marketing activities (cross-industry collaborations).

Coordinatevarious promotional channels, including social media operations, KOLpartnerships, advertising, and public relations activities.

Guidethe design, copywriting, and development of promotional materials to ensurealignment with brand positioning.

Developand implement the M&E Department's sales strategy, leading the team toachieve revenue targets.

Developand maintain key accounts (such as corporate clients, maincons).

Promotemembership programs and customer loyalty programs to increase project turnover.

Regularlycollect and analyze construction industry news, market trends, customerfeedback, and competitor information.

Establishand maintain a marketing data analysis system to monitor campaign effectivenessand ROI, and adjust strategies promptly.

Workclosely with the M&E operations and site teams to develop specialisedprojects.

Coordinatecollaboration with the maincon, subcon and clients.

Organizetraining to enhance the sales and project teams' market acumen and promotionalskills.

Responsiblefor the development, training, and performance management of the Site team.

Motivateand guide team members to achieve departmental KPIs.

Establishan efficient communication and execution mechanism.