Senior Manager, Regional Marketing, APAC, Singapore

This is a leadership and hands‑on role to lead and drive marketing strategy and execution for Asia Pacific.

• Market Intelligence and Strategic Planning – Analyze and share the regional bioprocessing market trends, customer needs, and competitive landscape; collaborate with Product Management, Business Leaders, and Commercial leaders to develop effective marketing strategies and programs that drive growth and adoption of key product lines and solutions, and generate high‑quality, qualified leads; synthesize data and utilize AI‑powered market intelligence tools to uncover actionable insights and predict emerging trends.
• Strategic Marketing and Execution – Design and implement integrated marketing programs and calendar for trade shows, exhibitions, customer engagements, lunch & learn sessions, webinars and digital marketing; increase market presence, generate new leads and reach new customers; manage the regional marketing budget, track performance and optimize spending to maximize ROI; leverage AI and marketing automation platforms to segment audiences, personalize campaigns, and systematically improve lead generation, qualification, and conversion rates.
• Content Strategy & Development – Lead the creation and optimization of marketing content (copywriting, videos, key visuals, etc.), ensuring scientifically accurate, compliance with cultural and regulatory standards in different markets; explore and implement AI‑assisted content tools to enhance scalability, message testing, and localization of marketing collateral; identify and work with marketing agencies and global marketing teams to deliver high‑quality, practical marketing materials with a powerful value proposition and product differentiation to accelerate reach and conversion.
• Leadership and Innovation – Champion marketing innovation, pilot‑testing new AI and other solutions to enhance campaign effectiveness and operational efficiency; may lead or contribute to strategic business operations projects as part of ongoing professional development.

• Education – Bachelor’s degree in Business Management, Marketing, International Business or a related field.
• Experience – Minimum of 10 years of B2B life sciences marketing experience, with experience in biopharma/bioprocessing industry and Asia Pacific market exposure.
• Knowledge – Strong understanding of the 4P’s; demonstrated experience in brand marketing, market/customer segmentation, value proposition development, competitive analysis, marketing communications, and digital and traditional go‑to‑market strategies in a highly innovative technical environment.
• Skills and Abilities – Strong leadership, analytical, and stakeholder‑management skills; excellent communication, interpersonal and creative problem‑solving skills; proven ability to build trust‑based relationships with customers and internal teams; self‑starter with the ability to prioritize and work independently toward defined goals; strong creative perspective and experience working on a variety of marketing campaigns from inception to completion; ability to work flexible hours and occasional business travel; strong interest or proven experience in applying AI tools for analytics, lead scoring, and customer journey optimization.

Repligen is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, protected veteran status, or disability status.