Digital & Content Marketing Senior Executive, Singapore

At Paris Baguette Singapore, we are entering an exciting phase of growth to strengthen our brand presence, expand customer engagement, and build deeper connections across both physical and digital touchpoints.

As part of this evolution, we are looking for a Digital & Content Marketing Senior Executive to take ownership of our digital ecosystem and content strategy. You will play a key role in shaping how our brand comes to life online, from social media and website to delivery platforms and loyalty communications. Working closely with cross‑functional teams, you will translate campaigns into compelling digital executions, while ensuring consistency, creativity, and performance across all platforms.

If you are someone who enjoys both creating content and thinking strategically about how it performs, this role offers the opportunity to make a real impact in a fast‑paced, growing brand.

• Create and adapt content for social media, website, and digital platforms.
• Execute posts, captions, and visual adaptations (Photoshop / AI tools).
• Ensure content is aligned with brand tone and campaign messaging.
• Manage content calendar and posting schedule.

• Grab/delivery platform content.

• Translate campaign briefs into digital rollout plans.
• Work closely with internal stakeholders on CRM‑driven campaigns.
• Collaborate with senior creative designer on KV adaptations for digital use.

• Track digital performance metrics: engagement, reach/impressions, conversion indicators.
• Provide monthly reporting and recommendations.

• Ensure timely and brand‑appropriate responses.
• Monitor brand sentiment and feedback.
• Stay updated on digital trends, especially F&B and lifestyle.
• Support campaign amplification through digital ideas.

• 2–4 years of experience in digital marketing, content creation, or social media management.
• Proficiency in content creation tools (e.g. Photoshop, AI, Canva, or equivalent).
• Basic understanding of website content management (CMS) is a plus.
• Familiarity with digital performance metrics and analytics tools.
• Strong eye for design, layout, and visual storytelling.
• Good copywriting skills with the ability to adapt tone across platforms.
• Able to work independently and in a team environment.
• Ability to manage timelines and work across multiple stakeholders.
• Proactive, resourceful, and solutions‑driven.
• Experience in F&B, retail, or lifestyle brands.
• Exposure to CRM or loyalty programme is an added advantage.