Associate Director, Area Catalyst Squads Lead, Singapore
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Singapore
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Posted: yesterday
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The Area Catalyst Squads Lead leads all Catalyst Squad activity within one area (Americas, EME or APAC) – and is personally active in the work. Approximately 30–50% of this role's capacity is spent directly in the field: running discovery and pre‑sales on priority deals, co‑selling with Microsoft, and acting as a senior SME on high‑value customer engagements. The postholder leads a distributed, multi‑discipline squad function spanning all five solution domains – directly managing Squad Service Delivery Leads and Solution Specialists, owning area customer success, and contributing to the global Catalyst Solutions portfolio through delivery intelligence and IP creation. This is a player‑coach role. It requires both the operational capability to run a squad function and the technical and commercial credibility to personally win and deliver Catalyst Solution engagements at the most senior level. Reports to Global Catalyst Solutions Lead with a dotted line to Area SME&C Leader.
Personal field execution- Personally lead pre‑sales, discovery and solution design on priority deals – bringing domain depth and seniority to the most complex or commercially significant opportunities in the area
- Co‑sell directly with Microsoft ATU/STU on strategic accounts; maintain first‑call relationships with Microsoft area leadership
- Act as senior SME on active customer engagements where depth, credibility or executive presence is required to advance the outcome
- Lead all domain squads in the area – directly managing Squad Service Delivery Leads and Solution Specialists across all five CSA studios
- Build squad talent: hiring, developing and performance‑managing the area squad team; ensuring the right balance of domain depth, change capability and agentic AI skills
- Manage headcount, utilisation and capacity planning across investment roles and recoverable specialists
- Own area customer success – accountable for NPS, outcome achievement rate and Net Revenue Retention across the area’s portfolio
- Hold senior customer relationships and act as the escalation point for material delivery or commercial issues
- Drive expansion: proactively identify next‑wave Catalyst Solution opportunities within the managed customer base
- Drive the area’s contribution to the global Catalyst Solutions portfolio – identifying delivery patterns and accelerators that warrant productisation
- Manage the operating relationship with Factory Service Delivery and ATCs – ensuring factory leverage is maximised and handoff quality is maintained
Represent area delivery performance and demand signals in global portfolio and roadmap reviews with Catalyst Solutions.
Key Performance Indicators- Sales & Revenue: area squad closed revenue per quarter vs. target
- New logos: net new SME&C customers acquired via squad‑led pursuit
- Win rate: deals won as % of qualified deals pursued (target >45%)
- Customer advocacy (NPS): >40 post‑delivery across area engagements
- Expansion rate: >30% of area customers purchasing additional Catalyst Solutions within 12 months
- Hub resource utilisation: squad and ATC/hub billed hours / available hours >75%
- Frontier Solution pre‑sales and solution design (minimum one CSA domain at senior depth)
- Services P&L and delivery economics
- Microsoft co‑sell execution at ATU/STU level
- IP creation and productisation from delivery
- Player‑coach execution orientation – leads from the front
- E2E customer outcome accountability
- Manages complexity across concurrent priorities
- Develops talent and builds high‑performing teams
- Instils accountability – owns outcomes, not just activities
- Strategic mindset – sees portfolio and market patterns, not just deals
- Player‑coach delivery leadership: Proven track record of personally winning and delivering complex technology solutions while simultaneously leading a high‑performing delivery team. Experience at both doing and leading – not one or the other.
- Microsoft co‑sell and field execution: Able to personally operate in a Microsoft co‑sell motion at ATU/STU level – running joint customer sessions, advancing co‑sell pipeline and maintaining Microsoft field relationships directly.
- E2E customer success: Experience owning a portfolio of customer outcomes – accountable for NPS, retention and expansion, not just delivery execution.
- Multi‑domain squad management: Experienced leading multi‑disciplined teams spanning more than one Microsoft CSA domain, with utilisation and commercial accountability.
- IP and portfolio contribution: Recognises reusable delivery patterns and actively drives their productisation – a natural contributor to the global knowledge base, not just a consumer of it.
- 14+ years in technology consulting; at least 4 years in a senior leadership role with both personal client delivery and multi‑team commercial accountability
- Demonstrable record of personally winning and delivering Catalyst‑style solution engagements, not exclusively managing others who do
- Experience leading distributed, multi‑disciplined squads across at least two Microsoft CSA domains
- Background in productised services, IP creation and portfolio‑aligned delivery – Avanade, Accenture or equivalent SI operating at mid‑market scale preferred
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Company nameAvanade
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Job positionAssociate Director, Area Catalyst Squads Lead
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