Centre Growth Director - Education Sales & Ops, Singapore

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What

Where

This is a senior role for a results-oriented individual who thrives in a fast-paced environment and is passionate about both education and building high-performing teams.

Location: Paya Lebar
Working hours: 9am - 6pm (3 weekdays + 2 weekends)

This is a senior role for a results-oriented individual who thrives in a fast-paced environment and is passionate about both education and building high-performing teams.

Sales Leadership & Revenue Ownership

• Own and be fully accountable for sales, revenue, and cash collection KPIs across all centres

• Lead and facilitate regular Centre Manager meetings to align on targets, performance, and strategy

• Drive continuous sales training for Centre Managers to sharpen conversion skills, objection handling, and consultative selling techniques

• Monitor and audit messaging from each centre to ensure consistency, quality, and alignment with brand voice and sales approach

• Ensure high lead-to-trial conversion rates and trial-to-student enrolment rates across all centres

• Develop and execute strategies to consistently hit and exceed revenue targets on a monthly and quarterly basis

Promotions, Campaigns & Special Sales

• Serve as the promotion owner and to plan, execute, and evaluate all promotional campaigns, discounts, and seasonal offers

• Own the end-to-end holiday camps sales process, including planning, pricing, marketing coordination, and enrolment targets

• Lead and manage competition sales efforts, coordinating with the teaching and marketing teams to drive participation and revenue

• Spearhead price increase exercises by planning communication strategies, preparing Centre Managers, and ensuring smooth rollout with minimal churn

• Collaborate with marketing to design lead generation initiatives such as exhibitions, campaigns, and various partner events

Team Management & Hiring

• Own the Centre Manager hiring process, from defining hiring criteria and conducting interviews to onboarding and performance evaluation

• Mentor and coach Centre Managers on daily operations, sales effectiveness, customer communication, and professional growth

• Set clear performance expectations for each Centre Manager and conduct regular performance reviews

• Foster a high-performance culture centred on accountability, continuous learning, and customer-centricity

• Identify skills gaps within the centre team and develop targeted training plans to address them

Operations & Quality Oversight

• Conduct regular audits of centre operations, covering the scope for parent communication, lead quality, enrolment workflows, and class delivery coordination

• Work closely with the teaching team to ensure student progress is tracked and acted upon for parent follow-up and retention

• Support customer success initiatives such as special programmes, competitions, and community events to strengthen the community

• Act as an escalation point for complex parent concerns or centre-level operational issues, resolving them effectively and professionally

Strategy & Reporting

• Prepare and present monthly sales and enrolment performance reports to the founding team

• Analyse conversion funnel data to identify bottlenecks and implement corrective actions across centres

• Contribute to overall business strategy discussions by providing ground-level insights from centres and the parent community

• Benchmark offerings against competitors and identify opportunities for growth and differentiation

• Minimum 3–5 years of experience in sales, operations, or centre management, preferably in education or a service-oriented industry

• Proven track record of meeting and exceeding sales targets and KPIs

• Strong leadership skills with experience managing, coaching, and developing a team

Jessica Nguyen Huynh Thanh Truc

CEI Reg. No. R23113787

EA License No. 99C4599

We regret that only shortlisted candidates will be notified.

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