Senior Executive, Media and Communications, Singapore
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Singapore
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Posted: yesterday
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- Understand how to craft messages for different target audiences.
- Evaluate effectiveness of messaging efforts through research insights.
- Identify and build a bank of potential news stories that amplify the agency’s narrative and programmes.
- Identify relevant channels, story types, appropriate spokespersons, pitching strategy to secure media stories. Collaborate with partner agencies where applicable.
- Prepare media releases, factsheets, bios, media briefing documents, post‑event media coverage reports with minimal guidance.
- Respond to routine queries on agency's services and policies in accordance with defined guidelines.
- Understand current news that the agency intends to communicate and determine if there is a sufficiently fresh news angle.
- Support media events to maximise positive coverage of the agency's policies and principals.
- Assist, support and coordinate administrative and logistics for media cultivation programmes.
- Prepare all corporate and internal communications materials including annual reports, corporate collaterals (brochures, fact sheets, videos, presentations, branding materials), staff announcements and organise staff townhalls amongst other things.
- Work closely with the marketing communications and other IPOS teams to align messaging, develop story pipelines, integrate and coordinate communications work across all channels for maximum impact.
- Support ongoing integration work for the corporate communications and marketing communications teams to ensure clarity, synergies, and alignment of work processes.
- Relevant training in communications, journalism or marketing or its equivalent.
- Strong public relations or communications background with 4 years of demonstrable track record at an agency or in an in‑house role with public/private sector agencies or companies.
- Outstanding writing skills with the ability to write in a journalistic style, with speed, clarity and simplicity. Proficiency in Mandarin Chinese is a plus.
- A skilled user of emerging technologies to augment communications work.
- A keen understanding of the local media landscape.
- Experience in cultivating local media.
- A creative thinker with a keen eye for detail.
- A strong team player with polished interpersonal skills.
We are looking for an experienced communications professional who has a passion for media relations, corporate and internal communications.
You have a knack for sniffing out story angles that will get the attention of mainstream media and enjoy seeing through the entire process of garnering media stories – from researching and identifying story angles, to pitching stories, to arranging interviews, to monitoring and analysing media coverage.
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Company nameINTELLECTUAL PROPERTY OFFICE OF SINGAPORE
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Job positionSenior Executive, Media and Communications
Senior Executive, Media and Communications has been posted in the Bishan Marketing, Advertising & PR category on Locanto.
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