Strategic Event Sales Lead & Growth Architect, Singapore

Job Responsibilities:

Account Ownership & Business Development

•Portfolio Management: Independently manage a portfolio of mid-tier accounts, serving as their lead strategic partner and ensuring long-term retention.

•Revenue Generation: Take accountability for specific revenue targets; proactively identify, pitch, and close incremental business and upsell opportunities.

•Strategic Networking: Build deep relationships across client organizations to move the agency from \"vendor\" status to \"trusted brand consultant.\"

Lead Strategic Pitching

•Pitch Leadership: Lead the end-to-end development of proposals for new and existing clients—from interpreting the brief and brainstorming with Creative, to final deck delivery and presentation.

•Market Positioning: Analyze industry trends and client competitor landscapes to proactively propose \"blue ocean\" ideas (e.g., tech-integrated experiences or sustainable event solutions) before the client even asks.

•Storytelling: Master the art of the \"pitch,\" translating complex agency capabilities into compelling narratives that resonate with client business KPIs.

Financial & Commercial Leadership

•P&L Responsibility: Monitor the profitability of assigned accounts, ensuring project margins are protected and third-party costs are aggressively negotiated.

•Contractual Oversight: Lead the negotiation of Scopes of Work (SOWs) and Master Service Agreements (MSAs), ensuring the agency is protected and fairly compensated for all \"out of scope\" requests.

•Forecasting: Provide regular updates on account health and revenue pipelines to the senior leadership team.

Cross-Functional Collaboration

•Project Liaison: Ensure the \"Strategic Vision\" is never lost during execution by acting as the final checkpoint for the Creative and Production teams before deliverables reach the client.

•Project Hand-off: Work closely with the Project Management team to transition a \"sold\" concept into a live project, maintaining a focus on the client’s business goals throughout.

•Process Improvement: Identify gaps in the client-onboarding or briefing processes and implement solutions to increase agency efficiency.

Job Requirements:

•Bachelor’s degree in Business, Marketing, Events Management, Mass Communication, Hospitality and Tourism or related field

•Minimum 3-5 years of experience in sales, business development, or event, brand experience agency environment

•Proven track record in revenue generation, account management, and closing deals

•Experience in managing mid to large scale events

•Ability to manage multiple projects and accounts in a fast-paced environment

•Experience in proposal development, pitching, and client presentations

•Strong business acumen with the ability to balance creativity and commercial outcomes

•Strong presentation, storytelling, and pitching capabilities

•Negotiation skills across internal and external stakeholders