Associate Director, Group Web - Web Strategist, Singapore

We are looking for a web manager and content strategist to join on our Group Web team.

This role is part of our Group Corporate Comms team which sits within the wider Corporate Affairs and Brand Marketing (CABM) function.

The role holder will primarily work on our corporate website, sc.com.

Our website is the Bank’s largest digital channel. This role is a chance to help us tell our story to millions of users worldwide.

We are looking for somebody with strong experience and knowledge of the following disciplines:

• Web management
• Campaign management
• Project management
• Content strategy and/or content design
• Stakeholder communications

It would be beneficial to also have knowledge of:

• SEO
• Data and analytics
• Digital communications

A background in financial services is beneficial but not required. Experience in corporate communications or a highly-regulated industry is also helpful, but not mandatory.

This role is based in our offices at Changi Business Park. We take a flexible approach with hybrid working to be agreed with your line manager.

• Apply a diverse skillset across content strategy, user research and interaction design to design clear user journeys which meet audience needs and support our Bank’s strategy.
• Develop new pages and optimise existing ones to communicate with our users in a way which is clear, engaging and purposeful.

• Collaborate with colleagues especially in Corporate & Investment Banking (CIB) and Wealth & Retail Banking (WRB), including our Global Private Bank (PvB), to create and maintain material on our corporate website, sc.com.
• Bring key campaigns to life with engaging web content which inspires action.
• Act as a key link between product colleagues in Group Web and digital marketing teams in the business.

• Supporting during financial results, including helping to bring our Annual Report to life on web.
• Helping manage CMS users as required.
• Work with Group Web colleagues to report regularly on performance, with a special focus on the performance of CIB, WRB and PvB content.