Senior Executive - PR & Influencer Marketing, Singapore
Senior Executive - PR & Influencer Marketing, Singapore
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Singapore -
Posted: yesterday
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Description
Key Responsibilities: Public Relations & Media
- Develop and distribute press releases, media kits, and brand stories to enhance brand visibility.
- Create engaging, shareable content formats (e.g., feature articles, thought‑leadership pieces, curated roundups) and identify opportunities for amplification through media, email marketing, and social platforms to ensure cohesive brand storytelling.
- Build and maintain relationships with journalists, media outlets, and influencers.
- Monitor media coverage and analyze PR campaign performance.
- Support the organization and execution of brand activations, events, and photoshoots.
- Identify, engage, and manage partnerships with influencers.
- Oversee content approvals, contractual agreements, and performance tracking.
- Ensure influencer content aligns with brand messaging and marketing objectives.
Highlights
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Company nameSamsonite International S.A -
Job positionSenior Executive - PR & Influencer Marketing
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