UI/US Designer (E-commerce Website), Kallang

Job Summary We are looking for a growth-oriented UI/UX Designer to optimize the user experience and conversion performance of our e-commerce websites. This role focuses on improving website structure, user journeys, and key conversion pages based on user behavior, business goals, and data insights. You will work on Shopify-based websites, including landing pages, product pages, homepages, and shopping flows, while collaborating closely with marketing and operations to drive continuous website improvement. Key Responsibilities Optimize UI/UX across the brand's e-commerce website, including Homepage, Product Detail Pages (PDP), Collection Pages, Landing Pages, Cart, and shopping flows. Analyze website performance and user behavior using GA4, Shopify analytics, heatmaps, session recordings, and landing page data. Identify conversion opportunities and propose UI/UX improvements based on user insights, competitor research, and business goals. Create wireframes, user flows, prototypes, and high-fidelity designs using Figma. Build and update selected pages using Shopify Theme Editor, PageFly, or similar page-building tools. Plan and support A/B testing initiatives, including test setup, page variations, and result analysis. Maintain and prioritize a CRO (Conversion Rate Optimization) backlog based on business impact and implementation effort. Collaborate closely with marketing, operations, developers, and external partners to improve website performance and user experience. Requirements Minimum 2 years of experience in UI/UX design, product design, growth design, e-commerce design, or related fields. Experience designing websites, landing pages, e-commerce pages, or conversion-focused digital experiences. Proficient in Figma with strong understanding of information architecture, interaction design, and visual design principles. Strong awareness of key e-commerce metrics such as CVR, CTR, ATC, Bounce Rate, and A/B testing concepts. Able to design with both user experience and business objectives in mind. Preferred Qualifications Experience with Shopify, DTC brands, independent websites, or cross-border e-commerce businesses. Experience optimizing product detail pages, advertising landing pages, or high-conversion web pages. Hands-on experience with A/B testing or growth experimentation projects. Familiarity with Western market design aesthetics and website design. Basic understanding of HTML/CSS and ability to communicate effectively with frontend developers.