Product Marketing Manager, Paya Lebar

PropertyGuru is Southeast Asia's leading PropTech company, and the preferred destination for over 32 million property seekers monthly to connect with over 50,000 agents monthly to find their dream home. PropertyGuru empowers property seekers with more than 2.1 million real estate listings, in-depth insights, and solutions that enable them to make confident property decisions across Singapore, Malaysia, Thailand and Vietnam. PropertyGuru.com.sg was launched in Singapore in 2007 and since then, PropertyGuru Group has made the property journey a transparent one for property seekers in Southeast Asia. In the last 18 years, PropertyGuru has grown into a high-growth PropTech company with a robust portfolio including leading property marketplaces and award-winning mobile apps across its markets in Singapore, Malaysia, Vietnam, Thailand as well as the region's biggest and most respected industry recognition platform - PropertyGuru Asia Property Awards, events and publications across Asia. For more information, please visit: PropertyGuruGroup.com PropertyGuru Group on LinkedIn. Recognised as a Top Employers Certified. organisation, we're proud to be among the best workplaces in the region-celebrating an inclusive culture of excellence, growth, and well-being. As a Guru, You Will Be Accountable For Develop and execute comprehensive GTM strategies for PropertyGuru's key consumer and customer products, ensuring alignment with overall business objectives Craft compelling product narratives that clearly articulate value propositions for both sides of PropertyGuru's marketplace Gather and synthesise customer feedback, behavioural data, and market insights to improve product-market fit and messaging Identify opportunities to improve conversion, activation, and engagement across the user journey Work with cross-functional teams (Product, Lifecycle, Customer Success etc.) to ensure product intent, experience, and messaging are aligned Work with Sales Excellence to enable sales teams with clear narratives, sales decks, and battle cards We're Looking For Someone Who Has proven experience taking a product or feature from concept → positioning → GTM → performance tracking Has hands-on experience launching campaigns and experiments across multiple channels, including engagement tools such as Braze or similar Has strong analytics skills with the ability to interpret complex data sets and generate actionable insights Has a collaborative mindset with strong stakeholder management and project coordination skills Our Commitment To You Hybrid flexible working that focuses on outcomes over hours. Holistic rewards package covering your financial, physical & mental health. Multi-directional career development across all levels. Inclusive benefits like equal paternity leave, supporting all employees in work-life balance. At PropertyGuru, you'll be part of a Top Employers Certified. company that puts people at the heart of everything we do.