Content Writer, Paya Lebar

Job Summary We are seeking a sharp, creative, and resourceful Content Writer to join our growing content team. This role is ideal for someone who thrives on turning insights into engaging, search-friendly content. Your core focus will be developing credible, SEO-optimised content across websites and blogs. If you're adept at editorial planning, content strategy, enjoy writing with purpose, and care about making topics easy to understand, we'd love to meet you. Key Responsibilities Content Creation & Strategy . Plan and execute editorial calendars to support client campaigns . Research and write clear, trustworthy, and accurate content for websites and blogs . Translate complex concepts into everyday language while maintaining accuracy . Localise and adapt international content for a Singapore audience when required . Mentor junior writers or review content drafts when required SEO & Website Optimisation . Conduct keyword research to identify high-impact topics and search trends . Apply on-page SEO best practices including metadata, internal linking, and structured content hierarchy . Update and improve legacy content to maintain search relevance and boost engagement . Contribute to website enhancements by improving content structure and user experience Editorial & Language Adaptation . Maintain a consistent, brand-aligned voice across all platforms and formats . Edit and proofread content for clarity, tone, and grammar . Experience in writing and translating content into other languages is a strong plus Skills and Experience Required . Degree in Marketing, Communications, Journalism, English, Life Sciences or related fields . At least 1-2 years of editorial writing or content marketing experience, preferably in a healthcare, wellness, or agency setting . Solid knowledge of SEO, content marketing, and user-focused digital writing . Fluent command of written English with strong editing skills . Additional proficiency in other languages (for content writing or translation) is an advantage . Able to work independently, meet deadlines, and adapt in a dynamic, fast-paced environment Location This is a Singapore-based role. How to Apply Please submit your CV, portfolio of writing samples, and a short note on why you're a great fit for this role.