Digital Marketing Executive - Ecommerce, Kampong Ubi

Digital Advertising & Performance Marketing
Manage paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, TikTok Ads, and other digital platforms. Optimize campaigns based on performance data and marketing objectives. Conduct A/B testing on creatives, copywriting, and landing pages to improve conversion rates. Track and analyze campaign performance using Google Analytics, Meta Business Suite, and marketplace analytics tools.
Social Media & Content Marketing
Create and manage engaging content for social media platforms including Instagram, TikTok, Facebook and Youtube. Develop campaign calendars and execute product-focused marketing initiatives. Coordinate influencer and KOL partnerships to increase brand awareness and engagement. Support photography, videography, and short-form video content creation for marketing campaigns.
CRM & Retention Marketing
Execute email marketing and CRM campaigns to improve customer retention and repeat purchases. Manage customer database segmentation and promotional outreach. Support loyalty programs, member campaigns, and customer engagement activities.
Adminstrative
Work schedule: 5-day work week with Saturdays included on a rotation basis Working hours: 9am - 5pm Annual leave: 14 days per calendar year