Business Development Executive (F&B Brand Expansion), Paya Lebar

Job Responsibilities
Develop franchise and partnership opportunities for the company's F&B brands in Singapore. Source potential investors and franchise partners through online and offline channels. Manage and operate social media platforms such as Xiaohongshu (RED), Douyin, and Kuaishou for franchise promotion. Plan, create, and publish franchise marketing videos and promotional content. Understand platform algorithms, posting rules, advertising policies, and content compliance requirements. Coordinate video shooting, content planning, and branding campaigns. Monitor content performance and optimize lead conversion strategies. Conduct client presentations, negotiations, and contract follow-ups. Research Singapore F&B market trends and competitor activities. Support outlet onboarding and franchise setup coordination. Participate in exhibitions, networking events, and promotional campaigns. Achieve monthly sales and business development targets. Requirements
Experience in F&B franchise development, business development, or social media marketing preferred. Familiar with Xiaohongshu, Douyin, and Kuaishou platform operations and content rules. Knowledge of short video content planning and social media marketing strategies. Strong communication, negotiation, and interpersonal skills. Self-motivated and target-oriented. Bilingual in English and Chinese preferred. Basic video editing skills are an advantage.